RDO Equipment Co.

Utility Sales Professional

RDO Equipment Co.$70K — $100K *
Energy & Utilities
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Prior sales experience and/or relevant sales training.
  • Solid understanding of local market conditions.
  • Strong communication and relationship-building skills.
  • Customer-focused mindset with the ability to manage multiple priorities.
  • Valid work authorization in the U.S. without company sponsorship.

Responsibilities

  • Develop and maintain long-term customer relationships by delivering equipment solutions.
  • Execute sales strategies utilizing manufacturer programs and industry trends.
  • Utilize company systems to manage sales activity and ensure timely follow-up.
  • Uphold safety requirements and company policies while participating in team initiatives.
  • Conduct equipment demonstrations and assess trade-in values.

Benefits

  • Guaranteed base salary plus commissions.
  • Late model company truck to represent the RDO brand.
  • Training and development opportunities for growth within the organization.
  • Comprehensive benefits package that supports well-being.
  • A values-driven culture emphasizing integrity and long-term relationships.
Full Job Description
The Utility Sales Professional is responsible for developing and maintaining long-term customer relationships within an assigned territory by providing practical equipment solutions that support customer success. This role focuses on utility equipment-including skid loaders, mini excavators, and compact loaders-while promoting the full range of RDO Equipment Co. offerings in a professional and consultative manner. This position is well suited for a motivated sales professional who enjoys working directly with customers, understands the value of partnership, and takes pride in delivering solutions that create mutual value.

What's In It For You:

  • Average $70,000-$100,000+ your first year, with top earners well into six figures.
  • Guaranteed base salary plus commissions.
  • Late model company truck, reinforcing company pride and representing the RDO brand.
  • Training and development, as well as opportunities to grow within the organization.
  • A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
  • A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead. Click here to learn more.


What You Will Do:

  • Customer Relationship and Sales Management: Develop and maintain long-term customer relationships within an assigned territory by delivering equipment solutions that support customer operations and drive profitable growth across whole goods, parts, and service.
  • Sales Execution and Market Awareness: Execute sales strategies by leveraging manufacturer programs, conducting equipment demonstrations, assessing trade-in values, and monitoring competitive activity and industry trends to inform territory planning and market share goals.
  • Process, Systems, and Coordination: Utilize company systems to document and manage sales activity, ensure timely follow-up, and partner with the Sales Manager and internal teams to coordinate order fulfillment, delivery, and equipment logistics.
  • Professional Standards and Continuous Development: Uphold safety requirements, company policies, and professional conduct while participating in training, communication efforts, and team initiatives to support customer satisfaction and operational efficiency.
  • For a complete list of duties and responsibilities, view the full job description here.


What You Will Need:

  • Experience: Prior sales experience and/or relevant sales training. Solid understanding of local market conditions.
  • Skills: Strong communication, relationship-building, and interpersonal skills. Customer-focused mindset with the ability to manage multiple priorities.
  • Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.


Why You'll Love It Here:

  • Autonomy and Variety: Manage your own territory while working across sales, service, and equipment teams.
  • Industry Exposure: Work hands-on with utility equipment and stay connected to evolving industry trends.
  • Values-Driven Culture: Be part of a company that emphasizes integrity, accountability, and long-term relationships.


About RDO Equipment Co.

RDO Equipment Co. is a family-owned company founded in 1968 that sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon. The company has more than 75 locations across the United States, Europe, and Russia. RDO Equipment Co. also offers equipment rental, parts, and service, and has a division that specializes in pre-owned equipment. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, including using solar power at some of its locations.
Learn more about RDO Equipment Co.
Size
5,200 employees
Industry
Net Income
$50 million
5 Year Trend
+5%
Revenue
$2.3 billion
NASDAQ

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