RDO Equipment Co.

Utility Sales Professional

RDO Equipment Co. • $70K — $100K *
Fort Worth, TX 76137In-Person
Energy & Utilities
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of sales experience or relevant training
  • Solid understanding of local market conditions
  • Strong communication and relationship-building skills
  • Customer-focused mindset with multitasking ability
  • Bilingual in Spanish preferred
  • Valid work authorization in the U.S. without sponsorship

Responsibilities

  • Develop and maintain long-term customer relationships
  • Execute sales strategies leveraging manufacturer programs
  • Conduct equipment demonstrations and assess trade-in values
  • Utilize company systems for managing sales activity
  • Uphold company policies and safety requirements

Benefits

  • Guaranteed base salary plus commissions
  • Late model company truck for personal and professional use
  • Comprehensive benefits package supporting employee well-being
  • Training and development opportunities for career growth
  • A supportive, tight-knit team culture with regular celebrations and events
Full Job Description
The Utility Sales Professional is responsible for developing and maintaining long-term customer relationships within an assigned territory by providing practical equipment solutions that support customer success. This role focuses on utility equipment-including skid loaders, mini excavators, and compact loaders-while promoting the full range of RDO Equipment Co. offerings in a professional and consultative manner. This position is well suited for a motivated sales professional who enjoys working directly with customers, understands the value of partnership, and takes pride in delivering solutions that create mutual value.

What's In It For You:

  • Average $70,000-$100,000+ your first year, with top earners well into six figures.
  • Guaranteed base salary plus commissions.
  • Late model company truck, reinforcing company pride and representing the RDO brand.
  • Training and development, as well as opportunities to grow within the organization.
  • A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
  • A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead. Click here to learn more.


What You Will Do:

  • Customer Relationship and Sales Management: Develop and maintain long-term customer relationships within an assigned territory by delivering equipment solutions that support customer operations and drive profitable growth across whole goods, parts, and service.
  • Sales Execution and Market Awareness: Execute sales strategies by leveraging manufacturer programs, conducting equipment demonstrations, assessing trade-in values, and monitoring competitive activity and industry trends to inform territory planning and market share goals.
  • Process, Systems, and Coordination: Utilize company systems to document and manage sales activity, ensure timely follow-up, and partner with the Sales Manager and internal teams to coordinate order fulfillment, delivery, and equipment logistics.
  • Professional Standards and Continuous Development: Uphold safety requirements, company policies, and professional conduct while participating in training, communication efforts, and team initiatives to support customer satisfaction and operational efficiency.
  • For a complete list of duties and responsibilities, view the full job description here.


What You Will Need:

  • Experience: Prior sales experience and/or relevant sales training. Solid understanding of local market conditions.
  • Skills: Strong communication, relationship-building, and interpersonal skills. Customer-focused mindset with the ability to manage multiple priorities.
  • Bilingual: Bilingual in Spanish preferred.
  • Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.


Why You'll Love It Here:

  • Tight-knit team: Everybody supports one another in Fort Worth. We provide meals for our team, go to an annual Ranger game with all-you-can-eat access and have Holiday parties.
  • Goal-oriented team: We love to achieve our goals and celebrate these accomplishments together.
  • Open-door policy: We don't like to carry titles around with us. All store leaders strive to lead by serving and supporting team members.
  • Safe environment: Management and team members look out for the safety of others in the shop and around equipment.
  • Emphasis on training: Training and development are big deals here; every technician has the opportunity to become a capstone technician.
  • Customer & association events: Team building events with customers and associations.


About RDO Equipment Co.

RDO Equipment Co. is a family-owned company founded in 1968 that sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon. The company has more than 75 locations across the United States, Europe, and Russia. RDO Equipment Co. also offers equipment rental, parts, and service, and has a division that specializes in pre-owned equipment. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, including using solar power at some of its locations.
Learn more about RDO Equipment Co.
Size
5,200 employees
Industry
Manufacturing & Automotive
Net Income
$50 million
5 Year Trend
+5%
Revenue
$2.3 billion
NASDAQ
RDO
* Ladders Estimates

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