TikTok

User Product Lead (Open Platform) - TikTok (San Jose)

TikTok$228K — $396K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or above
  • 5+ years of product management experience in user-facing, platform, or growth products
  • Proven end-to-end ownership of complex product areas
  • Strong product leadership with a high bar for quality
  • Ability to thrive in multi-stakeholder environments with excellent collaboration skills

Responsibilities

  • Lead product direction for Mini Apps within TikTok's Open Platform
  • Design user discovery and engagement experiences across TikTok
  • Identify and build product opportunities in mini games and mini drama
  • Balance user experience, developer value, and monetization
  • Own roadmap planning and cross-functional execution
  • Track industry trends and explore new user scenarios

Benefits

  • Day one access to medical, dental, and vision insurance
  • 401(k) savings plan with company match
  • Paid parental leave
  • Short-term and long-term disability coverage
  • Life insurance
  • 10 paid holidays and 10 paid sick days annually
  • 17 days of Paid Personal Time
Full Job Description
Responsibilities

TTOP is TikTok's open platform initiative for third-party developers, partners, and ecosystem businesses. We aim to open up TikTok's product capabilities, content scenarios, user connections, and platform infrastructure, enabling external developers to build richer product experiences and business opportunities within TikTok. Our focus is on helping high-quality third-party content, services, and application formats integrate naturally into the TikTok user experience and achieve scalable growth through platform capabilities. This role spans user-facing product experience, developer ecosystem, platform capability building, business growth, and cross-functional collaboration, making it an important new business direction in TikTok's ecosystem expansion. By joining TTOP, you will have the opportunity to contribute to a platform business moving from early-stage exploration toward scaled growth, and work closely with product, engineering, operations, monetization, safety, and other teams to help define the future of TikTok's open ecosystem. Responsibilities - Lead the user-facing product direction for Mini Apps within TikTok Open Platform, including foundational capabilities and key verticals such as mini games and mini drama. - Design and optimize user discovery, consumption, and re-engagement experiences for Mini Apps across TikTok, including Search, video anchors, recommendations, sidebar entry points, Add to Home Screen, notifications, and other return-visit scenarios. - Identify high-impact user scenarios and product opportunities in mini games, mini drama, and other Mini App verticals, and build scalable product capabilities that can be opened to developers. - Improve product capabilities, traffic allocation, and growth mechanisms by balancing user experience, developer value, monetization, and platform efficiency. - Own roadmap planning, prioritization, and cross-functional execution. Partner with algorithm, client engineering, monetization, operations, safety, and vertical teams to deliver complex initiatives. - Track industry and ecosystem trends, identify new opportunities, and explore new user scenarios, business models, and platform capabilities.

Qualifications

Minimum Qualification(s) - Bachelor's degree or above, with 5+ years of product management experience in user-facing products, platform products, or growth products. - Proven experience owning a complex product area end to end, from opportunity assessment and goal setting to solution design, launch, and iteration. - Strong product leadership and team influence, with the ability to set direction, maintain execution rhythm, and uphold a high bar for product quality. Preferred Qualification(s) - Strong understanding of user experience, content distribution, growth mechanisms, and platform ecosystems, with sound judgment across user, developer, and platform value. - Strong structured thinking, data analysis, and business judgment. Able to define problems clearly, set measurable goals, and drive product iteration through data and user feedback. - Excellent cross-functional collaboration and execution skills, with the ability to build alignment and drive progress in ambiguous, multi-stakeholder environments. - Experience with content platforms, gaming, mini drama, open platforms, or ecosystem businesses is preferred.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $228000 - $396000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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