High school diploma or equivalent required; college degree preferred.
Strong customer service skills essential.
Excellent communication skills are crucial.
Outstanding computer skills required.
Previous experience in dealership, sales, or marketing preferred.
Must be authorized to work in the USA.
Ability to meet company production and quality standards.
Responsibilities
Interface with current vehicle owners to purchase their cars.
Appraise and present purchase offers to dealership customers.
Utilize the automated inventory management system to track vehicles.
Stay informed about market trends in the geographical area.
Support dealership Sales Associates in vehicle purchasing decisions.
Attend daily trade walks and assess available inventory.
Maintain a follow-up system to encourage customer loyalty.
Benefits
Professional development through product and sales training courses.
Opportunity for repeat and referral business through a strong follow-up system.
Safe work environment with an emphasis on maintaining professionalism.
Participation in a dealership committed to guest satisfaction.
Full Job Description
$60-120K OTE based on perfomance
Job Description
The Used Car Buyer will have a primary responsibility of executing a process which involves prospecting, appraising, and presenting offers to current vehicle owners with the goal of purchasing their vehicles from the trade-in lane. There will be NO auction responsibilites.
Duties and Responsibilities:
Interfaces with current used vehicle owners from multiple resources with the purpose of purchasing their vehicle.
Approaches, greets and interfaces with dealership customers to appraise and offer to purchase their current vehicles.
Utilize Sonic Automotive automated inventory management system.
Understand market trends and changes to trends in geographic market
Provide guidance and support to dealership Sales Associates as it relates to purchasing used vehicles.
Appraise used vehicles.
Attend Trade walks daily.
Exhibits high level of commitment to guest satisfaction.
Knows and understands the federal, state and local laws which govern retail automotive sales.
Established personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.
Attends product and sales training courses as requested by General Manager or Sales Managers.
Keeps abreast of new products, features, accessories, etc. and their benefits to guests.
Knows and understands equity and values, and is able to explain depreciation to the guest.
Introduces guest to sales department personnel to sell them a new vehicle after purchase of their existing vehicle.
Maintains an owner follow-up system that encourages repeat and referral business and contributes to guest satisfaction.
Maintains a prospect development system of current used vehicle prospects and schedules appointments to appraise and purchase used vehicles.
Maintains a safe work environment.
Maintains a professional appearance.
Maintain a follow-up system that encourages follow through with assigned project
Report to Supervisor regarding objectives, planned activities, reviews and analyses.
Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
Understand and follow work rules and procedures.
Accept constructive criticism.
Realize that the company's business is built on guest satisfaction and devote himself/herself to guaranteeing satisfaction to guests.
Qualifications
College Degree preferred but not required; High school diploma or the equivalent required.
High level of customer service is required.
Ability to read and comprehend instructions and information.
Professional personal appearance.
Excellent communication skills.
Ability to meet company's production and quality standards.
Outstanding Computer skills required.
Previous dealership, selling or marketing experience preferred.
All applicants must be authorized to work in the USA.
All applicants must perform duties and responsibilities in a safe manner.
All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver license.
