(USA) Senior Manager, Marketing Planning And Strategy

Walmart, Inc.

$90K — $180K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Communications, or related field.
  • 3 years' experience in marketing, or 7 years' experience in a related field.
  • Proven experience developing brand strategy in a cross-functional setting.
  • Exceptional attention to detail and commitment to high-quality work.
  • Strong leadership skills to manage projects from start to finish.

Responsibilities

  • Lead and execute complex brand initiatives with accountability for results.
  • Ensure every detail of branding meets the highest quality standards.
  • Build alignment with cross-functional teams to facilitate decision-making.
  • Translate consumer insights into actionable brand strategies.
  • Proactively solve problems and deliver high-quality work in a fast-paced environment.

Benefits

  • Health benefits including medical, vision, and dental coverage.
  • Financial benefits including 401(k) and stock purchase options.
  • Paid time off including PTO, parental leave, and bereavement leave.
  • Company-paid education benefits covering tuition and fees for academic programs.
  • Short-term and long-term disability coverage, along with company discounts.
Full Job Description
Position Summary...

What you'll do...
Role summary:

Join the team shaping the future of the Sam's Club brand. As a Senior Brand Manager, you'll lead high-impact brand initiatives, influence strategy across the business, and help create meaningful experiences that deepen member loyalty and drive growth. This is a unique opportunity to work at the intersection of strategy and creativity, partnering with talented teams to build one of the world's most trusted membership brands.
What you'll do:
  • Lead complex brand initiatives from strategy through execution with accountability for results.
  • Champion brand excellence by ensuring every detail meets the highest standards.
  • Build alignment across cross-functional partners to drive decisions and keep work moving.
  • Translate insights into clear, actionable strategies that strengthen the Sam's Club brand.
  • Take ownership, solve problems proactively, and deliver high-quality work on time in a fast-paced environment.

What you'll bring:
  • Experience developing and executing brand strategy in a fast-paced, cross-functional environment.
  • Exceptional attention to detail and a commitment to delivering high-quality work.
  • Strong project leadership skills with a proven ability to drive initiatives from concept to completion.
  • Excellent communication and relationship-building skills, with the ability to influence across teams and levels.
  • Strategic thinker who is curious, proactive, adaptable, and passionate about building great brands.


At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

-Health benefits include medical, vision and dental coverage

-Financial benefits include 401(k), stock purchase and company-paid life insurance

-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $90,000.00 - $180,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).








Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

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