Walmart

(USA) Manager, Marketing Planning And Strategy

Walmart$96K — $186K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Communications, or a related field, or 5 years' experience in a marketing role.
  • 1 year of experience in marketing or a related field if holding a degree.
  • Strong strategic storytelling skills.
  • Experience in developing marketing strategies and sales materials relevant to category or industry audiences.
  • Collaborative mindset with a proven ability to work with cross-functional teams.

Responsibilities

  • Develop category-specific narratives to illustrate Walmart Connect's value proposition.
  • Translate data and insights into actionable stories for the sales team and clients.
  • Create a variety of sales enablement materials, including presentations and case studies.
  • Collaborate with internal teams including Sales, Insights, and Creative to enhance marketing efforts.
  • Support thought leadership initiatives to strengthen Walmart Connect's market position.

Benefits

  • Comprehensive health coverage including medical, vision, and dental.
  • 401(k) plan with stock purchase options and company-paid life insurance.
  • Generous paid time off policies, including sick leave and parental leave.
  • Company discounts and Military Leave Pay.
  • Tuition reimbursement and education benefits for associates through the Live Better U program.
Full Job Description
Position Summary...

What you'll do...
Role summary:

We are seeking a strategic storyteller and marketing leader to join Walmart Connect as a Vertical Marketing Manager. You will develop category-specific strategies that turn insights into compelling narratives and go-to market materials. Acting as a critical link between data, storytelling, and sales enablement, you will create impactful resources across key verticals and audiences.You'll collaborate across Sales, Insights, Product, Marketing, and Creative teams to create high-impact materials that empower our sales organization and inspire advertisers. This role supports the Food and Beverage category and reports to the Senior Manager, Vertical Marketing within Walmart Connect Ads Integrated Marketing.
What you'll do:
  • Develop category-specific narratives that bring Walmart Connect's value proposition to life.
  • Translate data, insights, and market trends into actionable stories for Sales and clients.
  • Create sales enablement materials, including decks, case studies, and insight-driven toolkits.
  • Partner across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio.
  • Support thought leadership and enterprise storytelling that strengthen Walmart Connect's market position.

What you'll bring:
  • Strong strategic storytelling skills with the ability to simplify complex data into clear narratives.
  • Experience developing marketing strategies, sales materials, or thought leadership for category or industry audiences.
  • Collaborative mindset and comfort working with cross-functional partners.
  • Ability to identify insights, trends, and opportunities that inform business growth.
  • A creative, detail-oriented approach to building compelling, visually cohesive marketing assets.


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $96,000.00 - $186,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock








Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

About Walmart

WalmartLabs is accelerating their development to redefine the shopping experience to meet the changing needs of our customers wherever they are —in a store, on our website, or on their mobile device.

Walmart Careers

Joining Walmart means becoming part of a world-renowned team that leads with innovation and is committed to creating impact. As the largest retailer globally, Walmart offers unparalleled job opportunities and career growth in an environment that values diversity and leadership. Work You’ll Do At Walmart, you will be part of a dynamic team that drives our mission to help people save money so they can live better. Engage in work that matters with a company that offers both stability and the flexibility to explore different career paths. Transform the retail landscape with your skills and help shape the future of millions of customers worldwide. Walmart is at the forefront of combining retail with advanced technology, making it an exciting place for professional growth and innovation. Lead with Us Step into a role that harnesses your potential and places you at the intersection of retail and technology. Walmart is not just a company; it's a community where you can develop your leadership skills and contribute to a culture that nurtures professional growth. Work with a diverse team of experts who bring a wealth of knowledge and experience to the table. Our commitment to diversity training ensures that all team members are valued and can thrive. Walmart Careers and Employment Opportunities We are continuously expanding our team to include enthusiastic professionals eager to drive change and make a significant impact. Explore a range of positions from entry-level to executive, each offering competitive benefits and the opportunity to advance. Innovate with Us Join Walmart and be part of a team that is dedicated to innovation and excellence. With over 2.3 million associates worldwide, you are joining the largest private employment group, ready to innovate, lead, and impact the global market. Internship Programs Kickstart your career with a Walmart internship. Gain invaluable experience, build your resume, and develop networking connections that will empower your career journey. Our internships provide a platform to apply your academic knowledge in real-world scenarios, preparing you for future employment. Be Part of a Great Team At Walmart, our team is our strength. We invest in our employees through robust training programs, leadership development, and opportunities for career advancement. Enjoy the benefits of working in a supportive and inclusive environment where every member’s contribution is valued. Future-Proof Your Career Your journey at Walmart can be as vast as your ambitions. With endless opportunities to grow, learn, and lead, you can take your professional experience to new heights. Benefit from our comprehensive training programs and develop the skills needed for tomorrow’s challenges. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Explore the diverse job opportunities at Walmart and find where you can make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Walmart. SEARCH WALMART JOBS Join Walmart today and be part of a story of growth, innovation, and leadership.
Learn more about Walmart
Size
2,300 employees
Market Cap
$387 billion
Industry
Net Income
$13.5 billion
Founded
1962
5 Year Trend
+3.3%
Revenue
$559.1 billion
NASDAQ

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