Job DescriptionThe Ford Motor Credit Company ("Ford Credit") has received the regulatory conditional approval to form Ford Credit Bank("the Bank") to be headquartered in Salt Lake City, Utah.
The Bank will create innovative and simplified banking solutions to help customers across the country finance the purchase of new Ford vehicles, parts, accessories, EV Infrastructure and software and will accept deposits with competitive rates on FDIC-insured savings accounts and certificates of deposit. The Bank will be a direct and wholly owned subsidiary of Ford Credit, an indirect wholly owned subsidiary of Ford Motor Company ("Ford").
In This Position...Ford Credit Bank is seeking a strategic and execution-focused Marketing Communications Manager to lead the development and delivery of integrated marketing initiatives for our digital banking products and services. This role will drive end-to-end marketing communications-spanning digital channels, campaigns, and customer journeys-to increase brand awareness, customer acquisition, engagement, and retention.
The ideal candidate brings a strong background in deposit digital bank marketing, with a deep understanding of fintech ecosystems, digital customer behavior, and performance-driven marketing strategies.
ResponsibilitiesWhat you'll do...Strategy & Planning- Develop and execute comprehensive marketing communications strategies aligned with business goals for digital banking offerings (e.g., mobile banking, online accounts, digital, deposits, lending, payments).
- Define messaging frameworks and value propositions that differentiate digital products in a competitive fintech landscape.
- Partner with product, growth, and analytics teams to align marketing strategies with product roadmaps and customer insights.
Campaign Execution- Lead end-to-end execution of integrated campaigns across digital channels including web, mobile, email, social media, paid media, and in-app communications.
- Manage campaign calendars, prioritize initiatives, and ensure timely delivery of high-quality marketing assets.
- Continuously optimize campaigns through A/B testing, personalization strategies, and data-driven insights.
Content & Messaging- Oversee the creation of compelling, customer-centric content tailored for digital-first banking audiences.
- Ensure consistent brand voice and messaging across all digital touchpoints.
- Collaborate with internal teams and external agencies to produce high-impact creative assets.
Digital & Performance Marketing- Drive performance marketing initiatives focused on acquisition, onboarding, and engagement.
- Utilize data analytics to track KPIs such as conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and engagement metrics.
- Optimize marketing funnel performance through targeting, segmentation, and channel mix improvements.
Cross-Functional Collaboration- Work closely with product management, UX/UI, compliance, legal, and customer experience teams to ensure seamless and compliant communications.
- Act as a key liaison between marketing and digital product teams.
- Manage the marketing technology stack (e.g.) CRM, attribution, customer data platform) in partnership with product and engineering teams.
Compliance & Governance- Ensure all communications meet regulatory and compliance standards within the banking industry.
- Maintain governance of brand and messaging guidelines.
QualificationsYou'll have...Required Experience- Bachelors or equivalent combination of relevant education and experience
- 7+ years of marketing communications experience, with direct experience in deposits, digital banking, fintech, or financial services.
- Proven track record of leading successful digital marketing campaigns for financial products or services.
- Strong understanding of digital channels, customer journeys, and deposit marketing automation platforms.
- Experience marketing both deposit and lending products across consumer and commercial segments.
Skills & Expertise- Expertise in digital marketing, campaign management, and performance optimization.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Familiarity with regulatory requirements in banking communications.
Key Competencies- Strategic thinking with strong execution capabilities
- Customer-centric mindset with deep digital awareness
- Data-driven decision making
- Collaborative and cross-functional leadership
Even better, you may have...- Deep understanding and experience of deposit inflows and outflows specific to a digital bank.
- Ability to raise deposits to meet the bank's asset needs.
- Experience working closely with the bank's ALCO committee to help set pricing for the bank's deposits goals.
- Experience working with the federal regulatory agencies representing the bank during exams and responding to inquiries
- Experience with deposit product aggregators
- Experience with mobile-first or app-based banking platforms
- Knowledge of CRM systems and marketing automation tools (e.g., Salesforce, Adobe).
- Experience working in a fast-paced, agile environment
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.
This position is leadership level 5 and ranges from $141,700-$268,300.Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/LL5
Visa sponsorship is not available for this position.This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.
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