(USA) Director, Digital Media

Walmart, Inc.

$110K — $220K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in retail marketing, digital media, or related fields, with a focus on owned media and marketing technology.
  • Proven experience linking marketing, technology, data science, and analytics to drive business results.
  • Strong grasp of owned media strategy, including campaign operations and performance optimization.
  • Success in leading cross-functional initiatives and influencing complex organizational stakeholders.
  • Experience in building and leading high-performing teams in fast-paced, innovative settings.
  • Passionate about utilizing emerging technologies and data insights to enhance member experiences.

Responsibilities

  • Lead strategy, execution, and optimization for owned media channels.
  • Deliver personalized member experiences across digital and in-club platforms.
  • Collaborate with marketing, product, technology, and analytics teams to drive business outcomes.
  • Enhance marketing tech capabilities through innovation and experimentation.
  • Establish measurement frameworks for performance optimization and ROI maximization.
  • Inspire and develop a high-performing team, fostering a culture of collaboration.

Benefits

  • Health benefits including medical, vision, and dental coverage.
  • Financial benefits including 401(k), stock purchase, and company-paid life insurance.
  • Comprehensive paid time off including PTO, parental leave, and family care leave.
  • Short-term and long-term disability, along with company discounts.
  • Live Better U educational program with tuition covered for various degrees and certifications.
Full Job Description
Position Summary...
Sam's Club is seeking a dynamic and innovative Director to lead the evolution of our owned media ecosystem. This leader will drive strategy, execution, and optimization across channels including Email, Push, SMS, Message Center, In-Club Digital Signage, Direct Mail, Radio, and Gas Screens-ensuring these channels deliver personalized, connected, and measurable member experiences at scale.

The ideal candidate will bring deep retail marketing expertise, advanced knowledge of martech platforms, and a proven track record of leveraging data science, analytics, and technology partnerships to enhance the member journey.

What you'll do...
  • Lead the strategy, execution, and optimization of Sam's Club's owned media ecosystem.
  • Deliver personalized, connected member experiences across digital and in-club channels.
  • Partner across marketing, product, technology, analytics, and data science to drive business outcomes.
  • Advance marketing technology capabilities through innovation, automation, and experimentation.
  • Establish measurement frameworks that optimize performance and maximize ROI.
  • Inspire, develop, and lead a high-performing team while fostering a culture of collaboration and continuous improvement.


What you'll bring...
  • 10+ years of experience in retail marketing, digital media, or a related field, with expertise in owned media, marketing technology, and personalization.
  • Proven ability to connect marketing, technology, data science, and analytics to deliver measurable business results.
  • Strong understanding of owned media strategy, campaign operations, performance measurement, and optimization best practices.
  • Demonstrated success leading cross-functional initiatives and influencing stakeholders across a complex organization.
  • Experience building, developing, and leading high-performing teams in fast-paced, innovation-driven environments.
  • A passion for leveraging emerging technologies and data-driven insights to elevate the member experience.


At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

-Health benefits include medical, vision and dental coverage

-Financial benefits include 401(k), stock purchase and company-paid life insurance

-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $110,000.00 - $220,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).








Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing
or related field.
3 years' supervisory experience

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

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