Position Summary
The Executive Director of Admissions serves as the university's senior admissions leader, providing strategic leadership for the admissions enterprise. Reporting to the Vice Chancellor for Strategic Enrollment Management, the Executive Director leads first-year, transfer, and international recruitment while providing executive oversight for admissions strategy, operations, partnerships, and organizational effectiveness.

Working collaboratively with academic and administrative leaders across the university, the Executive Director develops and implements recruitment strategies, strengthens the prospective student experience, advances data-informed decision-making, fosters innovation across the admissions enterprise, and cultivates a high-performing admissions organization that advances institutional enrollment priorities.

In collaboration with graduate education and program leadership, this position serves as a strategic thought partner by identifying opportunities to strengthen graduate recruitment strategies and build organizational capacity for future enrollment growth.

Leadership Opportunities

The Executive Director will have the opportunity to:

Lead Strategic Recruitment
Lead the university's admissions recruitment strategy by helping UMD respond to demographic change, evolving student expectations, and increasing competition. Expand market reach, diversify recruitment pathways, and advance institutional enrollment priorities while helping guide the integration of Postsecondary Enrollment Options (PSEO), College in the Schools, and related outreach initiatives into Admissions.

Advance Student Conversion
Champion an integrated recruitment and conversion strategy that helps prospective students confidently choose UMD. Elevate visitor experiences, personalized engagement, faculty, alumni, and student connections, and other touchpoints that influence enrollment decisions while creating a seamless transition from first inquiry through enrollment and the beginning of the student experience.

Strengthen Academic Partnerships
Partner with colleges, faculty, and academic leadership to align recruitment strategies with evolving student interests, workforce needs, market opportunities, academic modalities, and future program development. Support the continued evolution of graduate recruitment through collaborative partnerships with graduate programs and academic leadership.

Modernize the Admissions Enterprise
Lead the continued evolution of the admissions enterprise by enhancing organizational effectiveness, operational processes, policies and procedures, territory management, CRM capabilities, and data-informed decision making while thoughtfully integrating emerging technologies, including artificial intelligence. Cultivate a university-wide culture where recruitment is viewed as a shared responsibility and continuous improvement is embedded throughout the organization.

Represent UMD Beyond Campus
Serve as a visible ambassador for the university by cultivating relationships with schools, counselors, community organizations, alumni, employers, regional partners, and civic leaders. Advance partnerships that strengthen UMD's visibility, reputation, educational access, workforce development, and long-term enrollment success.

Location and Work environment: Primarily in-person on the University of Minnesota Duluth campus. May be some flexibility for hybrid work.

Work Schedule: Typical business hours, Monday through Friday.

Primary Responsibilities:

• Admissions Strategy and Planning (20%)
  • Lead the development and implementation of admissions and recruitment strategies aligned with institutional enrollment priorities
  • Translate Strategic Enrollment Management priorities into actionable recruitment plans and measurable outcomes.
  • Advise university leadership on enrollment trends, demographic shifts, market conditions, recruitment performance, and competitor activity to inform institutional decision-making
  • Facilitate the development, communication, and assessment of undergraduate enrollment targets in partnership with academic leadership and campus stakeholders
  • Collaborate with the Office of Institutional Research, the budget & analysis office, and external partners to develop enrollment projections, scenario modeling, tuition revenue analysis, and long-range enrollment planning
  • Lead enrollment analysis related to recruitment performance, student behavior, market trends, and enrollment funnel outcomes to support strategic planning and financial sustainability
  • Contribute to institutional discussions related to enrollment strategy, academic planning, resource allocation, and long-term university priorities
• Recruitment and Student Conversion (20%)
  • Lead recruitment strategy for first-year, transfer, and international student populations through territory management, market expansion, lead generation, and outreach initiatives
  • Develop strategies that strengthen application generation, student conversion, yield, and enrollment outcomes
  • Partner with Enrollment Marketing and Communications to align recruitment strategy, communications, market positioning, and prospective student engagement
  • Collaborate with Financial Aid and Scholarships to inform financial aid leveraging and optimization strategies in consultation with the Vice Chancellor for Strategic Enrollment Management and the budget & analysis office
  • Coordinate cross-functional recruitment efforts with strategic enrollment management, academic, student life, and other campus partners to strengthen enrollment outcomes and the prospective student experience
  • Provide strategic oversight of international recruitment in partnership with International Programs and Services, and collaborate with graduate and professional programs to strengthen recruitment strategies and advance enrollment growth across student populations
  • Partner with University Marketing and Public Relations to ensure alignment between recruitment strategy, institutional messaging, and brand positioning
• Partnerships and Pathways (20%)
  • Develop and strengthen partnerships with school districts, community colleges, community organizations, and other external partners to support recruitment, educational access, and enrollment goals
  • Advance transfer pathways, articulation agreements, and other partnership models that strengthen long-term enrollment opportunities
  • Provide strategic leadership for the integration of Postsecondary Enrollment Options (PSEO), College in the Schools, and related outreach initiatives as organizational responsibilities evolve
  • Align campus outreach, youth engagement, and pathway initiatives with institutional enrollment priorities to strengthen long-term recruitment pipelines and institutional awareness
  • Partner with academic leadership to align recruitment strategies with workforce needs, evolving student interests, academic program priorities, and future program development
• Enterprise Modernization and Operational Excellence (20%)
  • Provide strategic leadership for undergraduate admissions operations, including recruitment operations, application processing, analysis, territory management, and visit programs
  • Lead modernization of admissions systems, operational processes, policies, communication strategies, and organizational workflows to improve effectiveness and scalability
  • Ensure effective use of CRM systems, enrollment technologies, data infrastructure, and performance metrics to support strategic decision-making and continuous improvement
  • Utilize data analysis and enrollment insights to evaluate recruitment effectiveness, identify opportunities, and improve organizational performance across the enrollment funnel
  • Lead process improvement initiatives and evaluate emerging technologies, including artificial intelligence, to strengthen recruitment strategy, operational effectiveness, and the prospective student experience
  • Manage budgets, staffing models, and resource allocation to support organizational priorities and enrollment outcomes
• Organizational Leadership and Talent Development (10%)
  • Provide strategic leadership and organizational direction across the admissions enterprise
  • Recruit, develop, coach, and retain a high-performing admissions team while fostering collaboration, accountability, innovation, and continuous improvement
  • Establish a distributed leadership model with clear ownership and decision-making across functional areas
  • Assess organizational structure and recommend improvements that enhance effectiveness, scalability, succession planning, and future organizational capacity
• Community and External Engagement (10%)
  • Represent the university in regional, state, and national organizations, professional associations, and strategic partnerships
  • Serve as a spokesperson for admissions, enrollment, and recruitment initiatives through media interviews, public communications, and community engagement
  • Represent the university in public discussions related to admissions strategy, student access, and institutional enrollment growth
  • Strengthen relationships with school counselors, school and district leaders, employers, alumni, civic leaders, community organizations, and educational partners to advance the university's visibility, recruitment efforts, and strategic partnerships
• Other Duties
  • Perform other duties as assigned in support of the mission, goals, and strategic priorities of the unit, division, and university.

Application review will begin immediately; candidates who apply by August 25, 2026 will receive priority consideration.

Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.

Qualifications

Required Qualifications:

• Bachelor's degree plus at least 12 years of relevant experience, or master's degree plus at least 10 years of relevant experience
• Progressive leadership experience in admissions, enrollment management, recruitment, student services, or related higher education functions
• Experience leading strategic initiatives, operational planning, or organizational projects within a complex organization
• Experience utilizing data, analysis, and technology systems to inform decision-making and support organizational goals
• Experience leading professional staff, teams, or cross-functional initiatives
• Strong communication, presentation, and relationship-building skills

Preferred Qualifications:

• Master's degree in higher education, business, public administration/policy, or a related field
• Experience serving as a Director of Admissions or in a senior admissions leadership role
• Experience leading enrollment growth initiatives and improving net tuition revenue outcomes
• Experience with international recruitment strategy and global enrollment initiatives
• Experience partnering with graduate and professional program leaders to support recruitment strategy, market positioning, or enrollment growth initiatives
• Experience developing enrollment projections, scenario modeling, or tuition revenue forecasting in collaboration with institutional partners
• Experience overseeing or partnering on dual enrollment, outreach, transfer, or early pipeline initiatives
• Experience partnering with enrollment marketing and communications teams to support recruitment strategy and market positioning
• Experience utilizing Slate or other CRM systems to support recruitment strategy, communication planning, and enrollment operations
• Experience leading process improvement, operational modernization, or implementation of emerging technologies and AI-supported tools within enrollment or student services operations
• Experience representing an institution in public-facing presentations, media interactions, or external partnership settings

About the Department

The Office of Admissions is part of the University of Minnesota Duluth's Division of Strategic Enrollment Management (SEM) and leads the university's admissions enterprise. The office is responsible for undergraduate recruitment, including first-year, transfer, international, and specialized recruitment populations; admissions operations and processing; campus visits and guest relations; admissions analytics; CRM strategy and management; enrollment pathways; and strategic partnerships that support student recruitment and enrollment. Through a talented team of approximately 20 professional and student employees, Admissions serves as one of the university's primary points of connection with prospective students and their families, creating personalized experiences that help students discover, choose, and enroll at UMD.

Strategic Enrollment Management is an integrated division that partners across the university to advance enrollment, student success, and institutional vitality. Guided by commitments to access, excellence, collaboration, and continuous improvement, SEM brings together Admissions, Financial Aid and Scholarships, Enrollment Marketing and Communications, Institutional Research, the Office of the Registrar, and the Bulldog Resource Center/One Stop Student Services to support students from their first interaction with UMD through graduation. Through data-informed decision-making, innovative t