Our Lamar office in Albany, New York is looking for a new Transit Sales Specialist Field to help bring innovative advertising campaigns to life in Albany, NY, and the surrounding areas. The purpose of the Local Sales Specialist is to meet and exceed sales projections by selling transit advertising to qualified advertisers. The Transit & Airport division of Lamar Advertising takes advertisements street-level and delivers the advertising message to drivers and pedestrians in a fresh, non-conventional way. We assist local, regional, and national advertisers reach their target audience on the go.
The purpose of the Local Sales Specialist is to meet and exceed sales projections by selling transit advertising to qualified advertisers using professional sales techniques (i.e. being well spoken, professional appearance, etc.) This position acts as the communication conduit between all interested parties during the entire sales and service process. This position coordinates with a combination of local and Out of Market (OOM) Sales Account Executives in the Lamar regions and National Sales Account Executives.
What you can expect from us:- A Monday - Friday 8:30 am - 5:30 pm work schedule
- A salary of $90,000 - $100,000 dependent on relevant experience and qualifications, including (Salary + commission)
- 120 hours of paid time off (PTO) that increases with tenure
- 12 paid company holidays, including President's day and Juneteenth
- Remote schedule
- Auto allowance
- A comprehensive 4-week training program
- Career advancement opportunities
- Ongoing professional development and internal leadership programs to maximize your career potential
- Multiple medical plan options and health savings account
- Hospital, Critical Illness, and Accident coverage
- Short & long-term disability and paid parental leave
- Employee Stock purchase plan
- 401k plan with company match
- Wellness program incentives such as medical plan premium holidays and HSA contributions
What we are looking for in YOU:- Strong analytical skills
- Strong written and verbal communication skills
- Highly organized with a systematic approach to detail-oriented work
- Comfortable working in a deadline-driven environment
- Proficiency in Microsoft Office applications (Word and Excel)
- Ability to learn and implement new computer applications quickly and effectively
- Ability to work independently and act on one's own initiative
- Problem Solving
- Ability to utilize data management techniques and Gmail
Education and experience:• High school diploma or equivalent required
• Bachelor's degree preferred
• 1-2 years of related experience preferred
• Experience in data management and Gmail preferred
• Or an equivalent combination of education and experience
Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. Candidates with a disability in need of an accommodation to fulfill our application requirements should email [redacted].A day in the life:- Sell and manage account opportunities assigned by GM or SM.
- Handles various requests from Lamar Field Account Executives and NS Account Executives.
- Meet and exceed sales objectives by promoting and selling transit advertising through a relationship-based approach.
- Creating contracts for campaigns and checking customer contracts for accuracy.
- Serves as local expert for rate negotiations
- Compiling, analyzing, organizing, and translating proposal information between Lamar and customer systems
- Follow up on items required for Lamar Transit National Accounts or agencies
- Develop relationships with agencies that are OOM as permitted and/or when requested by AE
- Handles call-in requests, spreadsheets, and internal paperwork
- Securing holds on inventory in order to allow time to complete paperwork with the customer
- Oversees execution of campaigns (including material tracking, posting, take down, proof-of performance photos and documents, etc.)
- Distributing posting instructions to contracted markets and Traffic Coordinators
- Competitive Analysis Reporting- Researches, analyzes, and reports to the customer the cost of outdoor advertising for the customer's competitors.
- Post Buy Analysis- Evaluation of a media schedule or portion of a schedule that has run in order to determine the performance of the delivered audience, derived cost efficiency, and other aspects, compared to buying objectives
- Track and update sales contracts, artwork, etc.
- Process contracts
- Develop and orchestrate the POP system as needed for national, large local short-term, and local annual clients using Google Drive
- Work with TAS to create campaign recap videos for national sales and/or as specified by sales and/or GM
- New market onboarding projects in collaboration with GM, such as launching packages to present to national sales
- Monitor Foto Fetch locations and photo output for national or OOM proof-of-performance
Physical Demands and Work Environment - The primary work environment is an office.
- The specific physical demands/requirements of the job include: lifting less than 25% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, and talking.
- The typical percentage of time spent traveling and spending nights away from home is less than 10%.
