Tourism Manager

City of Harrisonburg, VA

$75K — $85K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in marketing, tourism, hospitality management, or related fields.
  • 1-3 years of experience in marketing and tourism, including supervisory experience.
  • Valid Virginia driver's license or ability to obtain one.
  • Bilingual abilities preferred.

Responsibilities

  • Develop and implement strategies to enhance tourism in Harrisonburg.
  • Build and maintain collaborative relationships with local businesses and cultural organizations.
  • Coordinate events and initiatives to promote the visitor experience.
  • Manage marketing campaigns to attract visitors to the city.
  • Conduct research and analysis to identify tourism trends and opportunities.

Benefits

  • Health insurance
  • Retirement plans (VRS & MissionSquare)
  • Life insurance
  • Paid leave including upfront sick leave
  • 15.5 holidays
Full Job Description
Salary : $75,857.60 - $85,342.40 Annually
Location : Harrisonburg, VA
Job Type: Full-Time
Job Number: 5116 - (July 2026)
Department: Economic Development
Division: Tourism & Visitor's Center
Opening Date: 07/20/2026
Closing Date: Continuous
FLSA: Exempt

Description

The Harrisonburg Department of Economic Development is currently seeking a leader who is excited to join our dedicated team of community service professionals as our next Tourism Manager. The ideal candidate will be a creative, strategic thinker with the ability to position Harrisonburg competitively. We are seeking a collaborative relationship-builder who can strengthen our business, arts, and regional partners. This leader shall possess a passion for placemaking and enhancing the visitor experience.

This is an amazing opportunity for an individual who has great attention to detail and is a good communicator and progressive innovator to make a difference. And you'll do it in a vibrant, modern, and diverse college community boasting a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape. The Tourism Manager is an exempt, full-time position with benefits and an anticipated hiring range of $75,857.60 - $85,342.40 annually; however, an exact salary will be dependent upon the selected candidate's qualifications and experience.A detailed list of essential functions and the ideal candidate's knowledge, skills, and abilities is available in the

Minimum Qualifications

  • Bachelor's degree with coursework in marketing, tourism and/or hospitality management, public relations, communications, journalism, public administration, or related field and moderate (1-3 years) experience in marketing and tourism, including supervisory experience. An equivalent combination of education and experience will be considered for this requirement.
  • Valid Virginia driver's license or the ability to obtain one within a timeline deemed appropriate by the department.
  • Bilingual abilities preferred.
The selected candidate for this position will be subject to the following screenings and must receive satisfactory results:
  • Social media screening;
  • DMV driving record review;
  • Credit history review;
  • Criminal background investigation.

Supplemental Information
Application Requirements: In order to be considered for this position, applicants must submit the following: City of Harrisonburg online application, cover letter attachment, resume attachment, and 3 professional references. All required fields on the online employment application must be completed, including your education history and work experience. Incomplete applications and applications with verification(s) of no prior education and/or work history will not be considered. (posted on 07/20/2026)

Applicants unable to attach documents via the online application should email the missing documentation to [email protected] in order to be further considered.

First Review Date: No Sooner Than August 10, 2026Candidates will not receive an application status update until after this date. Due to the amount of information requested from candidates, please allow a minimum of 10 business days from the first review date to receive a status update.
The City provides an excellent benefits package including health insurance, retirement (VRS & MissionSquare), life insurance, paid leave (including upfront sick leave) and 15.5 holidays.

01

What is your highest level of education?
  • Less than 8th Grade
  • Completed 8th Grade
  • Attended High School
  • High School Graduate
  • GED
  • Attend(ed) College
  • Associate/Technical Degree
  • Bachelor's Degree
  • Attend(ed) Graduate School
  • Master's Degree
  • Graduate study beyond Master's
  • Ph.D. or professional degree

02

How many years of experience do you have in marketing and tourism?
  • I do not have any experience.
  • I have some experience but less than 1 year of experience.
  • I have at least 1 year but less than 3 years of experience.
  • I have 3 or more years of experience.

03

Do you have any supervisory experience in marketing and tourism?
  • Yes
  • No

04

Which of the following driver's license do you possess?
  • No Valid Driver's License
  • Valid Driver's License
  • Valid Commercial Driver's Learner's License
  • Valid Commercial Driver's License (Class A or B)

05

If you are bilingual or multilingual, please list each language below and indicate your proficiency in speaking, reading, and writing for each one.
Required Question

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