TikTok

TikTok Shop - Product Strategy Analyst, Consumer Strategy

TikTok$102K — $143K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in product management, product operations, strategy consulting, or business analysis.
  • Strong strategic thinking with a focus on long-term fundamentals.
  • Excellent analytical skills to convert ambiguous challenges into clear strategies.
  • Curious and quick to learn with a growth-oriented mindset.
  • Proven ability to influence and align cross-functional teams without authority.

Responsibilities

  • Conduct industry and market research to inform strategic decisions.
  • Develop mid- to long-term product vision and strategic roadmap.
  • Assess priority business areas to identify and solve core issues.
  • Track initiatives, anticipate risks, and recommend course corrections.
  • Create decision-support tools to enhance strategic efficiency.

Benefits

  • Day one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave and short/long-term disability coverage.
  • Life insurance and wellbeing benefits offered.
  • 10 paid holidays, 10 sick days, and 17 days of Paid Personal Time.
Full Job Description
Responsibilities

About the Team We are TikTok Shop's Global e-Commerce Product team. We serve buyers, merchants, creators, service providers, and internal teams across the global e-Commerce ecosystem by delivering end-to-end product solutions. Through product features and systems, product strategy, and product education, we enable ecosystem participants to operate and grow their e-Commerce businesses efficiently and seamlessly. Our team brings together a broad range of product-focused roles, including Product Management, Product Operations, Product Solutions, Product Strategy, Product Marketing, Customer Success, and Program Management. Responsibilities - External insights: industry and market research Benchmark industry players and competitors to bring in outside perspectives and best practices that inform strategic decisions. - Strategic planning: sharpen direction and priorities Develop the mid- to long-term product vision and strategic roadmap based on industry trends and a holistic view of the business; focus the organization on the highest-impact priorities and translate them into actionable milestones. - Business diagnostics: identify problems and drive solutions Regularly assess priority business areas and proactively identify core issues through the lenses of traffic efficiency, merchant and user behavior, and cross-functional collaboration. Develop actionable short-, medium-, and long-term solutions, align leadership and cross-functional partners, and drive implementation and measurable impact. - Foresight, course correction, and strategic tools Continuously track critical initiatives and decisions, anticipate risks, and recommend timely course corrections. Codify strategic analysis methodologies and help productize decision-support tools to improve the efficiency and consistency of strategic work.

Qualifications

Minimum Qualification(s) - 3+ years of experience in product management, product operations, strategy consulting, business analysis, or a related field. - Strong strategic thinking and a holistic business perspective, with the judgment to distinguish long-term fundamentals from short-term gains while remaining attentive to important details. - Excellent structured thinking and analytical skills, with the ability to turn ambiguous problems into clear strategies and execution paths. - A fast learner with strong curiosity and enthusiasm for going deep into the business and growing quickly. - Strong cross-functional influence and execution skills, with the ability to build alignment and drive outcomes without direct authority; highly accountable and results-oriented. Preferred Qualification(s) - Experience in e-commerce, AI, or global businesses.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $102600 - $143640 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

Similar Jobs

More Jobs at TikTok

More Consumer Technology Jobs

Find similar TikTok Shop - Product Strategy Analyst, Consumer Strategy jobs: