TikTok

TikTok Shop - Merchant Growth Strategy Manager

TikTok$151K — $273K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
  • 5+ years of experience in e-commerce strategy, marketplace operations, or related fields.
  • Experience collaborating with cross-functional teams such as operations, product, or merchant success teams.
  • Strong analytical skills with the ability to use data to identify business opportunities and inform strategy development.
  • Experience with marketplace platforms, merchant ecosystems, or e-commerce growth initiatives.

Responsibilities

  • Develop and implement strategies for merchant onboarding and long-term success on TikTok Shop.
  • Identify operational challenges within the merchant ecosystem and design initiatives to improve performance.
  • Collaborate with industry, operations, and product teams to implement scalable programs.
  • Leverage platform tools to build solutions that enhance merchant enablement and efficiency.
  • Analyze merchant performance data to identify growth opportunities and refine strategies.
  • Lead cross-functional projects to implement merchant growth initiatives.

Benefits

  • Day one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave, short-term and long-term disability coverage.
  • Life insurance and wellbeing benefits.
  • Ten paid holidays, ten paid sick days, and 17 days of paid personal time per year.
Full Job Description
Responsibilities

- Develop and implement strategies to support merchant onboarding, growth, and long-term success on TikTok Shop. - Identify opportunities and operational challenges within the merchant ecosystem, and design structured initiatives to improve merchant performance and platform supply. - Partner closely with industry teams, operations teams, and product teams to translate strategic initiatives into scalable programs that can be effectively implemented by frontline teams. - Leverage product capabilities and platform tools to build scalable solutions that improve merchant enablement and operational efficiency. - Analyze merchant performance data and ecosystem trends to identify growth opportunities and continuously refine merchant strategies. - Led cross-functional projects to implement merchant growth initiatives and ensure alignment across stakeholders.

Qualifications

Minimum Qualifications - Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field. - 5+ years of experience in e-commerce strategy, marketplace operations, merchant operations, or related fields.. - Experience collaborating with cross-functional teams such as operations, product, or merchant success teams. - Strong analytical skills and the ability to use data to identify business opportunities and inform strategy development. Preferred Qualifications - Experience working with marketplace platforms, merchant ecosystems, or e-commerce growth initiatives. - Demonstrated ability to design and implement scalable operational or product solutions. - Strong communication and stakeholder management skills, with the ability to influence and align cross-functional teams. - Highly proactive with strong ownership, and able to thrive in a fast-paced and evolving environment.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $151050 - $273600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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