ResponsibilitiesKeysight is seeking a strategic Thought Leader to help shape the company's point of view in priority growth markets and translate complex technologies into clear, compelling narratives.
This role will partner across marketing, business groups, and sales, to define Keysight's leadership position, and turn technical depth into market-facing stories that influence customers, partners, media, analysts, and industry bodies.
The ideal candidate is a strategic thinker, strong storyteller, and credible technology translator who can connect market demand, customer needs, and Keysight innovation into narratives that advances the company's market leadership.
Key Responsibilities
- Define and evolve Keysight's thought leadership narrative in priority industries and technology markets.
- Identify emerging trends, customer challenges, and growth opportunities where Keysight should lead.
- Translate complex technical concepts into clear business, market, and executive-level messaging.
- Build industry narratives, keynote storylines, articles, white papers, webinars, and event themes.
- Partner with product, sales, business groups, PR, social, creative, and regional teams to activate thought leadership across channels.
- Develop market-backed stories that connect Keysight capabilities to business outcomes.
- Influence senior stakeholders and align cross-functional teams around a clear market leadership agenda.
- Bring an innovation mindset and challenge conventional thinking to create stronger market narratives.
Qualifications- 10-15+ years of experience in strategy, business leadership, consulting, market development, product marketing, or a related field.
- Strong understanding of technology markets such as telecom, wireless communications, networks, electronic measurement, software, AI, cloud, aerospace defense, energy, or related areas.
- Proven ability to translate complex technical topics into clear business and market stories.
- Demonstrated experience developing thought leadership through publications, speaking, industry engagement, executive content, or market-facing programs.
- Strong customer and market insight with the ability to identify emerging trends and growth opportunities.
- Excellent communication, storytelling, writing, and presentation skills.
- Proven ability to influence senior stakeholders, executive teams, customers, partners, and industry bodies.
- Strong cross-functional leadership skills with the ability to build credibility across technical and commercial teams.
Preferred Qualifications
- Experience in B2B technology, test and measurement, telecom, aerospace and defense, AI infrastructure, semiconductor, energy, or enterprise technology markets.
- Experience supporting executive visibility, customer proof programs, industry events, analyst/media narratives, or integrated market leadership campaigns.
- Ability to operate at both strategic and executional levels - shaping the narrative while driving content and activation.
- Strong business acumen and ability to connect market shifts to customer priorities, competitive positioning, and growth opportunities.
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The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.
California Pay range: MIN $126,000.00 - MAX $232,000.00Colorado pay range: MIN $117,000.00 - MAX $195,000.00District of Columbia pay range: MIN $117,000.00 - MAX $195,000.00Hawaii pay range: MIN $117,000.00 - MAX $195,000.00Illinois pay range: MIN $117,000.00 - MAX $195,000.00Maryland pay range: MIN $126,000.00 - MAX $211,000.00Massachusetts pay range: MIN $126,000.00 - MAX $211,000.00Minnesota pay range: MIN $117,000.00 - MAX $195,000.00New Jersey City pay range: MIN $126,000.00 - MAX $211,000.00New York pay range: MIN $139,000.00 - MAX $232,000.00Vermont pay range: MIN $117,000.00 - MAX $195,000.00Washington state pay range: MIN $126,000.00 - MAX $211,000.00Note: For other locations, pay ranges will vary by region.
This role is eligible for Keysight's Variable Pay Bonus Program
US Employees may be eligible for the following benefits:
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
- Restricted Stock Units
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