The Therapy Development Manager (TDM) will be responsible for leading Interventional Urology's patient programs and services and ensure patient access to therapies. This role will work with HCPs to ensure patients are aware of the Coloplast Interventional Urology portfolio and specialists that treat patients with specific urologic conditions. Additionally, this person will partner collaboratively with cross-functional teams in Sales, Sales Training, Sales Operations, Clinical, Regulatory, Internal Marketing Partners, and Professional Education as well as work closely with implanting physicians and KOLs to maximize marketing campaigns and reach more patients.
Major Areas of Accountability- Construct segmentation mapping with market data & other commercial insights to create target account lists and drive strategy for Coloplast educational marketing programs & services.
- Enables the creation of new markets or protection of our current markets by using digital and marketing programs to drive patient growth in these new targeted markets. Serves as the program manager in leveraging this strategy to differentiate Coloplast IU.
- Define and contribute to development of therapy education and market development for the referring physician pathway for our targeted markets. Educate these referring physicians on current Coloplast IU portfolio, clinical data, patient selection & treatment options.
- Through the marketing and patient education programs, educate patients on disease state, current treatment options, and selecting a specialist.
- Plan and execute resident and fellow training programs on Coloplast treatment options.
- Measure the impact of key programs and optimize resource allocations for future initiatives
- Coordinates with Field Marketing Specialist for program implementation as appropriate.
- Therapy expert on Coloplast IU portfolio technology, patient indications, patient selection, reimbursement, and patient utilization. Recognize and understand competitive products, industry trends, and IU portfolio.
- Facilitate market expansion and therapy access through the coordination, delivery, and implementation of programs and resources at the local level.
- Establish and maintain productive working relationships with key decision makers and influencers, customers and their staff, administrative staff, etc.
- Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer driven.
- Leverage field experience to provide feedback for continuous system improvement.
- Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
- Other duties as assigned
Basic Qualifications- BA/BS required with business or marketing emphasis
- 5+ years relevant experience related to medical technology marketing
- Top level performer year over year for current position
- Ability to lead cross-functional teams to desired goals and KPI's
- Experience diagnosing customer expectations and needs and responds promptly
- Proactive communicator with exceptional written, verbal, and formal presentation skills
- Trustworthy with a strong level of personal commitment
- Ability to make sound decisions and complete tasks in a fast-paced work environment
- Proven ability to coordinate and collaborate with multiple stakeholders and to influence at all levels both internally and externally
- Experience demonstrating agility and leading/adapting quickly to change
- Excellent presentation skills and professional image essential, with strong verbal and written skills
- Ability to travel including overnights and weekends, driving and domestic flights up to 75%
At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:
- Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
- Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
- Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
- Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
- Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
- Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
- Competitive Compensation: The compensation range for this position is $125,000 - $145,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
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