About the RoleYou are responsible for paid acquisition across our portfolio. This means managing all spend and systems for four distinct brands across B2C, B2B, and insurance. This is a builder-operator role. You will set the cross-platform budget thesis, run the testing engine, and account for blended efficiency in CAC, ROAS, and CPA-to-LTV.
As an AI-first company, you will manage paid channels through AI-assisted workflows. You will use bid and budget agents and automated testing loops rather than manual platform management. You own paid performance and will partner with Creative and Marketing Ops to scale efficient growth.
RequirementsKey Responsibilities & Deliverables- Manage cross-platform budget allocation. Define the thesis and reallocate spend across channels to improve marginal efficiency, using data to back your decisions.
- Oversee channel strategy and execution. This includes SEM, Paid Social, CTV, aggregator/metasearch PPC, and emerging paid LLM or AI-surface placements. You will handle campaign architecture, bidding, audiences, and creative rotation.
- Run the testing engine. Manage a continuous, structured cadence of audience, creative, bid, and landing-page tests. Focus on documented learnings that build over time rather than one-off experiments.
- Maintain efficiency accountability. Track blended and per-brand CAC, ROAS, and CPA-to-LTV against shared growth targets. You own these numbers.
- Partner on measurement and attribution. Work with analytics and Marketing Ops on attribution and incrementality testing to ensure a single source of truth for spend and return.
- Handle budget governance and forecasting. Manage monthly and quarterly spend planning, pacing, and forecasting to ensure no surprises.
- Direct agency and vendor management. Guide paid agencies and contractors to follow in-house standards.
- Lead AI-assisted media operations. Run bid and budget management, anomaly detection, and reporting through agents and automated workflows. Build the loop rather than the manual report.
- Ensure structured campaign context. Encode brand, segment, and offer context so AI-driven creative and targeting remain on-strategy across four distinct brand voices.
Who You Are (Candidate Profile)- 6-8+ years in paid or performance marketing, with direct ownership of a multi-million-dollar annual budget.
- Hands-on craft across at least two of the following channels: SEM, Paid Social, CTV/programmatic, and aggregator/metasearch. You are fluent in the others.
- Proven judgment in budget allocation. You have successfully moved money between channels and can demonstrate the results.
- Strong measurement instinct. You are comfortable with attribution, incrementality, and CAC/LTV math. You can get and use data without waiting for an analyst.
- An owner mindset. You are biased toward action, hold yourself accountable to the numbers, and can clear roadblocks.
- AI fluency. You use AI in your daily work and feel comfortable operating paid channels through AI-assisted workflows instead of manual platform UIs.
Nice-to-Haves- Experience in B2C marketplace and B2B SaaS acquisition, ideally in mobility, travel, fintech, or insurtech.
- Comfort with paid advertising in regulated industries, including specific insurance advertising constraints.
- Background in marketplace or two-sided acquisition, or high-volume e-commerce.
- Early experience with paid LLM or AI-surface placements.
BenefitsWhat We Offer- Competitive Compensation: Base salary DOE.
- Growth Opportunity: Join a company in its early stages and help build its success from the ground up.
- Equity: Opportunity to earn equity compensation.
- Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO.
- Vibrant Culture: Work at our Austin HQ with catered lunches, happy hours, and team-building events.
- Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure.
