Product Management is responsible for the strategic planning, marketing and overall management of a product throughout its lifecycle. Product management involves activities such as market research, defining product vision and strategy, gathering user requirements, creating a product roadmap, coordinating cross-functional teams, managing product launches, and analyzing product performance. Product management involves working with various teams, such as engineering, design, marketing, and sales, to ensure the successful development, launch, and ongoing management of the product. Product managers are responsible for guiding and coordinating these teams.
Management stream includes those who primarily lead people for whom they have employee lifecycle responsibilities including hire/fire decisions, coaching/mentoring, coordination of tasks, appraising performance, pay reviews, and developing for future assignments.
The management responsibilities are in addition to job specific accountabilities for objectives such as setting direction and developing business & operational areas, developing policies & practices, and implementing business plans. The planning horizon can vary from short to long term dependent on the career stage and goal achievement is typically accomplished through performance of direct and/or indirect reports.
Progression within this stream reflects acquisition of broad technical expertise, business and industry knowledge, and process and people leadership capabilities.
A colleague at this level has in-depth knowledge and experience in a functional area. The colleague routinely applies subject matter knowledge to solve common business issues operating within practices and procedures covered by precedents or well-defined policies. A colleague at this level handles most situations independently, receives minimal guidance, but will seek advice, guidance and support on more complex or non-routine topcis.
The colleague understands the overall nature of the business and the interdependencies between own and other functions.
Leaders at this level are accountable for performance and results in teams of less experienced professionals, frontline workers and admins, and will adapt departmental plans and priorities to address resource and operational challenges.
