National Beverage Corp

Territory Sales Manager

National Beverage Corp • $80K — $120K *
New York, NY 10025In-Person
Food & Beverages
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in business or equivalent
  • 10 years of retail sales experience in the nonalcoholic beverage sector
  • Experience with distributor and wholesaler relationships
  • Proven sales management and negotiation skills
  • Strong understanding of professional selling techniques and CRM software
  • Excellent oral, written, and public speaking skills
  • Ability to work flexible hours, including weekends and holidays

Responsibilities

  • Form and maintain effective partnerships across the organization
  • Utilize CRM tools for account management and sales tracking
  • Analyze market conditions and account activity for strategic planning
  • Negotiate to meet or exceed annual case shipment commitments
  • Manage distributor sales activities and motivate the sales team
  • Develop new revenue-generating avenues beyond existing customers
  • Prepare budgets and control selling expenses to meet financial targets

Benefits

  • Flexible work schedule including weekends and holidays
  • Opportunities for professional development
  • Supportive work environment with strong team leadership
  • Competitive compensation package
  • Travel opportunities across organizational service areas
Full Job Description
JOB OVERVIEW:

The Regional Sales Manager is responsible for the direction and the implementation of all sales activities in assigned market area to obtain budgeted case shipment levels of all Company product lines.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Able to form and maintain effective partnerships across organizational boundaries.
  • Computer literacy required with proficiency in Microsoft Office products, Sugar CRM and on-line marketing / networking sources.
  • Maintains knowledge of industry trends.
  • Excellent negotiation skills required as typically negotiates in a competitive or adversarial environment.
  • Typically expected to provide status reports to Executive Management.
  • Ability to attend various meetings as requested with minimal advanced notice.
  • Manage distributor and/or broker sales activities and provide the direction, leadership and motivation required for the proper sales execution.
  • Consistent execution of calling new and existing accounts.
  • Develop ongoing revenue generating avenues beyond the current portfolio of customers.
  • Negotiate effectively to attain the annual case shipment commitment from current customers, while developing relationships and referrals.
  • Create effective programs to achieve sales plan volumes.
  • Obtain case shipment levels that meet or exceed budgeted levels for all product lines.
  • Establish distribution system to ensure adequate product availability in all market channels.
  • Analyze competitive performance by monitoring overall market conditions and account activity to enhance market position and anticipate consumer needs.
  • Ensure effectiveness of promotions by conducting annual business reviews with clients in a timely manner.
  • Prepares budgets and targets; maintains selling expenses in line with assigned budgets.
  • Assist in the development of the annual budget and operating plan.
  • Control selling expenses and maintain sales coverage on a cost-efficient basis.
  • Utilization of CRM program to maintain account information and sales activity.
  • Manage a team of Area Sales Representatives.
  • Other duties as assigned by Manager.


MINIMUM QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
  • Bachelor's degree in business or appropriate equivalent from an accredited university.
  • 10 years of retail sales experience in the nonalcoholic beverage industry.
  • (DSD) Distributor and wholesaler experience.
  • Proven creative, aggressive sales management experience.
  • Knowledge of professional selling techniques and use of CRM software.
  • Excellent oral and written communications skills (including public speaking) in English.
  • Strong interpersonal, sales presentation and merchandising skills.
  • Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook).
  • Results driven, self-motivated.
  • Must be well organized and detail oriented.
  • Ability and willingness to work a flexible full-time schedule that may include weekends and holidays.
  • Must be able to travel to various locations in organizational service areas, as required by duties.

About National Beverage Corp

National Beverage Corp is a holding company that develops, produces, markets and sells a diverse portfolio of flavored beverage products. The company's primary brands are LaCroix, Shasta, Faygo, Everfresh, Big Shot and Rip It. LaCroix is the company's flagship brand and is a flavored sparkling water that is sold in the United States. The company's products are distributed through a network of wholesalers, retailers and distributors. National Beverage Corp was founded in 1985 and is headquartered in Fort Lauderdale, Florida.
Learn more about National Beverage Corp
Size
1,580 employees
Market Cap
$4.4 billion
Industry
Food & Beverages
Net Income
$171.2 million
5 Year Trend
+6.6%
Revenue
$1 billion
NASDAQ
FIZZ
* Ladders Estimates

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