Territory Sales Manager (Interior BC)

Formations, Inc.

$90K — $120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of outside sales or territory management experience, ideally in building materials or related fields.
  • Proven track record in developing new business and maintaining existing relationships.
  • Strong prospecting, networking, and closing abilities with a hunter mentality.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to understand customer needs and propose strategic solutions.
  • Self-motivated and organized, with comfort in independent fieldwork.
  • Familiarity with CRM systems like Microsoft Dynamics 365 and Microsoft Office.

Responsibilities

  • Drive sales growth and expand market share within the assigned territory.
  • Develop and implement a territory business plan focusing on sales targets and account strategies.
  • Spend 70% of time in the field engaging with customers and scouting new opportunities.
  • Acquire new clients through networking, referrals, and industry events.
  • Cultivate trusted relationships with key industry partners such as millworkers and designers.
  • Assess customer needs to recommend appropriate products from Formations' portfolio.
  • Manage pricing negotiations and close profitable deals effectively.
  • Identify cross-selling and upselling opportunities to enhance existing accounts.
  • Keep detailed records of customer interactions and sales activities in CRM.
  • Analyze market trends and customer feedback to inform the sales strategy.

Benefits

  • 100% company-sponsored health and dental benefits.
  • Flexible benefits program including Health Spending Account and Personal Spending Account.
  • RRSP contribution options for retirement savings.
Full Job Description
We are looking for a driven, customer-focused Territory Sales Manager to join our team in Langley, BC.

This role is ideal for someone who thrives on building relationships, uncovering new opportunities, and delivering results. You'll be responsible for growing our market presence by developing new business while strengthening relationships with existing customers. Representing Formations' portfolio of distribution and manufactured products, you'll provide tailored solutions, earn customer trust, and drive long-term growth throughout your territory.

Reports to: Branch Manager, Langley

Branch Location: Langley BC

Territory: Interior British Columbia

What You'll Be Doing:

  • Own and grow an assigned territory by driving profitable sales growth and expanding market share
  • Develop and execute a territory business plan, including prospecting strategies, account priorities, sales targets, and activity plans
  • Spend approximately 70% of your time in the field meeting with existing customers and identifying new business opportunities
  • Prospect and convert new customers through cold calls, referrals, networking, job site visits, and industry events
  • Build trusted relationships with millworkers, cabinet manufacturers, designers, fabricators, and other key industry partners
  • Identify customer needs and recommend Formations' distribution and manufactured product solutions
  • Prepare quotations, negotiate pricing within company guidelines, and close profitable sales opportunities
  • Grow existing accounts by identifying cross-selling and upselling opportunities while delivering exceptional customer service
  • Maintain accurate CRM records, sales activities, opportunities, forecasts, and customer interactions
  • Monitor market trends, competitor activity, and customer feedback to identify growth opportunities and inform sales strategies
  • Collaborate with internal teams including Branch Operations, Customer Service, Purchasing, and Manufacturing to ensure an outstanding customer experience


What You Bring:

  • 5+ years of successful outside sales or territory management experience, preferably within building materials, wood products, manufacturing, or distribution
  • Proven ability to develop new business while growing and retaining existing customer relationships
  • A hunter mentality with strong prospecting, networking, and closing skills
  • Excellent relationship-building, communication, negotiation, and presentation skills
  • Strong business acumen with the ability to identify customer needs and recommend value-added solutions
  • Self-motivated, highly organized, and comfortable working independently in a field-based role
  • Experience using CRM systems (Microsoft Dynamics 365 Business Central or similar) and Microsoft Office
  • Valid driver's license with the ability to travel regularly throughout the assigned territory
  • Experience working with cabinet makers, millworkers, fabricators, or the architectural and design community


Bonus Points:

  • Knowledge of decorative surfaces, laminates, hardware, panel products, or related building materials
  • Experience delivering CEU presentations or supporting architects and designers
  • Existing relationships within the Vancouver area in building products or millwork industry


Why Join Us:

  • Competitive compensation package with 100% company sponsored health and dental benefits
  • A generous flexible benefit program, including options for:
    • Health Spending Account (HSA)
    • Personal Spending Account (PSA)
    • RRSP contribution


Base Salary: $90,000-120,000

As part of our selection process, shortlisted candidates will be invited to complete a TRAITS Assessment. Participation in this assessment is mandatory to be considered for the role. We look forward to reviewing your application!

#INDHP

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