Technical Sales Representative Specialist

Industrial Finishes

$92K — $115K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • High school diploma or equivalent required.
  • Minimum two years in business development or sales, preferably in automotive, paint, or coatings sectors.
  • Bilingual proficiency in English and Spanish strongly preferred.
  • Knowledge of multiple paint lines and industry certifications like BASF, AkzoNobel, Axalta, PPG essential.
  • Candidates with high-production painting experience are encouraged to apply.
  • Strong interpersonal, communication, and problem-solving skills necessary.
  • Adaptability to changing schedules and ability to travel 75% of the time required.

Responsibilities

  • Conduct on-site client visits for assessments and product demonstrations.
  • Provide technical training and product education to clients and staff.
  • Maintain deep expertise across product lines and communicate trends to customers.
  • Collaborate with sales team to support growth and training initiatives.
  • Assist with installation and repair of mixing systems for customers.
  • Foster a positive workplace culture and serve as a brand ambassador.

Benefits

  • Medical, Dental, Vision, HSA & FSA coverage.
  • 401(k) eligibility with employer match after 90 days and profit-sharing after one year.
  • Accrual of over 2 weeks of PTO in the first year and paid holidays.
  • Employer-paid life insurance and short- and long-term disability coverage.
  • Employee discounts and educational assistance program.
Full Job Description
Competitive Pay: $92,000.00 - $115,000.00, depending on experience.

Position Overview

As a Technical Sales Representative Specialist, you'll play a vital role in delivering exceptional product analysis, technical support, and training to our customers. You'll serve as their primary contact, ensuring they receive the best possible service and guidance on our product lines and systems. Your insights will help identify sales opportunities, foster customer loyalty, and support our sales team in generating new business.

Team Environment

Join a team that values a family-oriented and supportive atmosphere where collaboration and teamwork are at the forefront. We prioritize maintaining a healthy work-life balance and are looking for a candidate who embodies humility, a hunger to learn, and a collaborative spirit.

Benefits

We offer an attractive benefits package that takes care of your health, financial, and personal well-being. You'll start enjoying benefits as soon as the first of the month following 30 days of employment!
  • Benefits package: Medical, Dental, Vision, HSA & FSA
  • 401(k) eligibility the first of the month following 90 days of employment with employer match & Profit Sharing after one full year of employment
  • Accrue 2+ weeks of PTO in the first year of employment and paid holidays
  • Employer paid life insurance, short-term and long-term disability
  • Employee Discounts
  • Educational Assistance Program

Primary Responsibilities
  • Conduct on-site client visits to assess facility compatibility, deliver product demonstrations, analyze paint departments, and provide tailored recommendations that drive sales outcomes
  • Deliver technical training and product education to customers and staff while maintaining consistent communication with prospects and existing clients through email, phone, and in-person engagement
  • Develop and maintain deep expertise across multiple product lines, effectively articulating features and benefits to customers while staying current on industry trends, emerging technologies, and required certifications
  • Collaborate with sales representatives and location managers to support team growth, contribute to training initiatives, and assist with the installation, setup, and repair of mixing systems for new and existing customers
  • Champion a positive workplace culture while serving as a trusted technical resource and brand ambassador across all customer touchpoints

Qualifications

The ideal candidate holds a high school diploma or equivalent and brings at least two years of experience in business development or sales, preferably within the automotive, paint, or coatings industry. Bilingual proficiency in English and Spanish is strongly preferred, along with demonstrated knowledge of multiple paint lines and familiarity with industry certifications such as BASF, AkzoNobel, Axalta and/or PPG product lines. Candidates with a high-production painting background are highly encouraged to apply, as hands-on technical expertise is a strong asset in this role. Success in this position requires strong interpersonal, communication, and problem-solving skills, sound judgment when engaging with internal and external customers, and the ability to maintain professionalism and confidentiality at all times. Candidates must be adaptable to shifting schedules and locations, comfortable working in environments involving hazardous materials, and willing to travel to customer and training sites at least 75% of the time. A valid, insurable driving record is required.

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