Microsoft

Technical Product Marketing Manager, Microsoft 365 Copilot

Microsoft$86K — $169K *
Information Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Master's Degree in relevant field with 1+ years experience in business OR Bachelor's Degree with 2+ years experience in business, product marketing, or technical marketing.
  • Experience marketing AI-powered products or enterprise software.
  • Proven skills in conducting product evaluations and structured analysis.
  • Ability to create clear marketing content from complex product behaviors and customer needs.
  • Experience in developing product positioning and messaging strategies.

Responsibilities

  • Support product positioning and messaging for Microsoft 365 Copilot based on customer needs and competitive context.
  • Plan and execute evaluations of priority customer scenarios and workflows.
  • Translate evaluation findings into evidence-based guidance for various marketing materials.
  • Collaborate with cross-functional teams to validate product claims and document insights.
  • Develop outbound assets like comparison guidance and customer-ready proof points.
  • Incorporate customer and field feedback into evaluation priorities.
  • Ensure insights are effectively communicated across marketing channels.

Benefits

  • Comprehensive health and wellness benefits.
  • Generous paid time off and holidays.
  • Professional development opportunities.
  • Employee discounts and perks.
  • Flexible work arrangements available.
Full Job Description
Overview

The Microsoft 365 Copilot Outbound product marketing team is seeking a Technical Product Marketing Manager, Microsoft 365 Copilot to help shape how customers, sellers, partners, and the market understand Microsoft 365 Copilot through clear, evidence-based storytelling. In this role, you will focus on evaluations that compare Copilot experiences, workflows, and outcomes against relevant alternatives, translating hands-on findings into practical guidance for positioning, messaging, readiness, and customer conversations. You will partner closely with product marketing, product management, engineering, research, and sales teams to define evaluation scenarios, capture product truth, and turn insights into outbound assets that help audiences understand where Copilot is differentiated, how it performs in real-world workflows, and how to address common questions or objections. This role is ideal for a product marketer who is analytical, customer-obsessed, dives deep in the details of how the product works, and comfortable using evidence to create clarity in a fast-moving AI category.

Responsibilities
  • Support outbound product positioning and messaging for Microsoft 365 Copilot that is grounded in product truth, customer needs, competitive context, and differentiated value.
  • Plan and execute evaluations across priority customer scenarios, including productivity workflows, collaboration use cases, knowledge work tasks, and role-based scenarios.
  • Translate evaluation findings into clear, evidence-based guidance for messaging, demos, seller readiness, customer-facing content, objection handling, and executive narratives.
  • Partner with PM, engineering, research, competitive intelligence, sales, and customer-facing teams to validate claims, clarify how capabilities work, and document current strengths, constraints, and roadmap considerations. Build and maintain evaluation frameworks, test plans, scenario libraries, scorecards, and findings summaries that create consistency and repeatability across assessments.
  • Develop outbound assets such as comparison guidance, demo talk tracks, FAQs, blog inputs, launch content, field enablement materials, and customer-ready proof points.
  • Bring customer and field signals into evaluation priorities, helping the team identify where additional clarity, proof, or readiness is needed to support adoption and compete effectively.
  • Collaborate with marketing partners to ensure insights are translated into simple, compelling narratives across channels.
  • Operate with strong judgment, attention to detail, and a bias for action while balancing speed, accuracy, and cross-functional alignment.


Qualifications

Required/minimum qualifications

  • Master's Degree in Marketing, Computer Science, Business, Communications, Engineering or related field AND 1+ year(s) experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business, product marketing, technical marketing, product management, competitive analysis,
    • OR equivalent experience.


Additional or preferred qualifications

  • Master's Degree in Marketing, Computer Science, Business, Communications, Engineering or related field AND 3+ years experience in business OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business, product marketing, technical marketing, product management, competitive analysis,
    • OR equivalent experience.
  • Experience marketing AI-powered products, productivity services, collaboration tools, cloud services, or enterprise software.
  • Experience conducting product evaluations, workflow comparisons, competitive teardowns, demo replication, scenario-based testing, or structured qualitative analysis.
  • Ability to turn complex product behavior, customer needs, and competitive signals into clear, concise, outcome-oriented marketing content.
  • Experience developing product positioning, messaging, launch content, seller readiness, customer-facing narratives, or competitive guidance.
  • Writing and storytelling skills, with the ability to create assets that work for both business decision makers and customer-facing teams.
  • Demonstrated cross-functional collaboration skills with product management, engineering, research, design, sales, field, or marketing stakeholders.
  • Customer-obsessed mindset with the ability to identify adoption blockers, objections, proof needs, and opportunities to improve readiness.
  • Comfort working in ambiguous, fast-moving environments; able to create structure, prioritize effectively, and drive work forward with limited oversight.
  • Familiarity with enterprise customer considerations such as security, privacy, compliance, admin controls, change management, and deployment readiness.
  • Analytical mindset with attention to detail and an ability to separate evidence, interpretation, and recommendation in written outputs.
  • Self-motivated, results-oriented, and able to balance quality, speed, and stakeholder alignment.


Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $86,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $113,300 - $187,400 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
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