Key Responsibilities- Set the vision & tell the story: articulate an opinionated narrative for Planning & Work Management; create marketing-ready demos and written artifacts that make the why and what undeniable.
- Turn signals into a roadmap: translate market trends (MarTech, workflow, AI-assisted work) and stakeholder needs into a prioritized roadmap with clear business outcomes, metrics, and explicit tradeoffs (what is in/out, what gets deferred, and what gets declined).
- Own portfolio-level tradeoffs: create a single, defensible priority order across foundational work, integrations, and enhancement asks; actively manage demand by deferring or declining work when it doesn't align to outcomes, and reset expectations with partners using clear decision frameworks.
- Set product guardrails: define what becomes standard vs. exception (intake models, templates, metadata, governance), when customization is allowed, and when work is declined to protect scalability, compliance, and reuse.
- Define the planning-to-execution North Star: design cohesive experiences across intake, prioritization, resourcing/capacity, execution, approvals, and reporting.
- Align to the Content Supply Chain: ensure clean handoffs across the asset lifecycle and partner on integrations/automation (e.g., Fusion patterns) so Workfront serves as the central orchestration hub for marketing work, with reliable data flow across the broader MarTech ecosystem.
- Lead consultative discovery: partner with stakeholders to understand business challenges, map real enterprise workstreams and handoffs, and collaboratively define scalable solutions-including edge cases.
- Champion admin and scale needs: optimize for configuration, governance, maintainability, templates, and data quality so the platform scales across teams and business units.
- Ship product with rigor: own requirements and acceptance criteria; drive product team to deliver intuitive experiences that reduce friction, clarify status, and surface dependencies.
- Drive adoption and behavior change: deliver playbooks, templates, training/office hours, and comms that increase adoption and make new ways of working stick-validated through sustained usage, workflow compliance, and observable behavior change (not just launch completion).
- Lead cross-functionally: connect Product, Engineering, Design, Customer Success, Sales, and partners; represent the capability area in leadership forums as the voice of the customer and the voice of the product.
Qualifications- 5+ years of product management (or product owner) experience delivering SaaS capabilities; experience in workflow, work management, MarTech, or operations software preferred.
- Demonstrated ability to be a storyteller: you can explain complex systems in simple, compelling narratives tailored to marketing leaders, practitioners, and technical teams.
- Hands-on understanding of enterprise work management concepts: intake, prioritization, capacity/resourcing, dependencies, governance, approvals, and reporting.
- Strong cross-functional leadership and stakeholder management skills; proven ability to influence without authority.
- Demonstrated consultative mindset: able to partner with stakeholders to frame ambiguous business problems, evaluate options, and guide teams toward scalable technical solutions without requiring fully formed approaches up front.
- Comfort operating at both 30,000-foot strategy and 3-foot detail: you can define a roadmap and also debug a broken workflow with an admin.
Special FactorsSponsorshipVanguard is not offering visa sponsorship for this position.
