Bachelor's degree in Business, Marketing, or Finance required, with a Marketing concentration preferred.
2-5 years of experience in downstream marketing or product marketing within the medical device or pharmaceutical industry.
Experience in supporting digital marketing, eCommerce, or omnichannel marketing initiatives preferred.
Responsibilities
Serve as the technical product marketing resource for Digital Marketing and eCommerce teams.
Collaborate cross-functionally with various teams to ensure effective product positioning.
Analyze customer behavior, market trends, and sales performance to guide marketing strategies.
Assist in creating digital content aligned with brand messaging and style guidelines.
Contribute to initiatives aimed at enhancing brand awareness and customer engagement.
Manage multiple priorities while maintaining organization and detail orientation.
Communicate effectively with stakeholders to ensure project alignment.
Benefits
Hybrid work model with on-site requirements just two days a week.
Opportunity to impact patient lives through medical devices.
Collaborative work environment across multiple departments.
Full Job Description
*This is a hybrid role, with our office located in Dedham, MA.*
Essential Duties and Responsibilities:
Serve as the technical product marketing resource for Digital Marketing and eCommerce teams, bridging the gap between product expertise and digital content strategy for AliMed's non-core product portfolio.
Collaborate cross-functionally with Digital Marketing, eCommerce, and Product teams to ensure accurate and effective product positioning and promotion.
Maintain a deep understanding of customer behavior, market trends, competitive activity, and sales performance to inform marketing strategies and product positioning.
Support the development and execution of digital content that reinforces AliMed's brand standards, messaging, and style guidelines.
Contribute to initiatives that enhance brand awareness, strengthen brand identity, and increase customer engagement across digital channels.
Manage multiple priorities simultaneously while maintaining a high level of organization and attention to detail.
Communicate effectively with internal stakeholders to ensure alignment and successful execution of projects.
Demonstrate a passion for medical devices and their impact on patient lives.
Education and/or Work Experience Requirements:
Bachelor's degree in Business, Marketing, or Finance required, with a Marketing concentration preferred.
2-5 years of experience in downstream marketing, product marketing, or a related commercial role within the medical device or pharmaceutical industry.
Experience supporting digital marketing, eCommerce, or omnichannel marketing initiatives preferred.
Physical Requirements:
Ability to safely and successfully perform the essential job functions consistent with federal, state and local standards, including meeting qualitative and/or quantitative standards.
