Technical Marketing Specialist PositionAs a function within the Go-to-Market Strategy organization, Technical Marketing plays a critical role in translating OpenText's product portfolio into compelling, real-world solution stories that enable effective market engagement.
OpenText solutions deliver measurable impact across critical business processes and enterprise strategies. Because these solutions are often complex and broad in scope, customers need more than feature descriptions-they need to clearly see how OpenText technology applies to their real-world challenges and business priorities.
The Technical Marketing team's mission is to bring OpenText solutions to life through story-driven demonstrations, hands-on assets, and enablement content. By grounding solution narratives in customer pain points, industry scenarios, and measurable outcomes, the team makes solutions relevant, tangible, and easy to understand-bridging the gap between product capabilities and customer needs.
We are looking for a Technical Marketing Specialist who is passionate about hands-on technology and skilled at storytelling. This role is ideal for someone who enjoys building solutions, exploring new capabilities, and creatively showcasing how technology drives business value.
Key ResponsibilitiesDesign and deliver compelling demonstrations- Build story-driven demos based on real-world customer scenarios and use cases.
- Deliver demos through live presentations, guided tours, videos, and supporting documentation.
Communicate business value through storytelling- Ensure demonstrations clearly convey business relevance, outcomes, and value-not just features.
- Adapt messaging to resonate with different audiences, including clients, partners, and sales teams.
Create portfolio-level solution stories- Develop cohesive, outcome-driven demos that span multiple OpenText solutions, highlighting interoperability, data flow, and end-to-end value rather than isolated point capabilities.
Develop hands-on enablement assets- Create Demo Guides, Hands-on Labs, and walkthroughs that help customers and sales teams engage confidently with OpenText solutions.
Collaborate cross-functionally- Partner with Sales and Product teams to understand customer challenges and opportunity-specific requirements.
- Provide feedback to Product teams based on demo usage, customer responses, and field insights.
Candidate Profile- Strong ability to communicate solution value and business impact through demonstrations and storytelling.
- Passion for hands-on technology and continuous learning.
- High standards for quality, consistency, and excellence in delivered assets.
- Proficient in using AI-powered tools to augment writing, content creation, and storytelling, improving efficiency and clarity while maintaining high editorial standards.
Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. As you move through the hiring process, we're happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.
Salary Range: $ 81,800- $ 122,800. Depending on the candidate's education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.
AI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.
