Technical GTM Strategy & Operations Lead

Campfire Software, Inc

• $130K — $160K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Experience in GTM operations, sales engineering, or technical enablement in a fast-paced B2B SaaS environment.
  • Strong background in accounting and finance to understand production functionality.
  • Technical skills for scripting, automation, and system integration.
  • Strong analytical skills to define metrics and make data-driven decisions.
  • Familiarity with GTM tools like CRM systems and demo environments.
  • Excellent communication skills for training and enabling team members.
  • Entrepreneurial mindset with a passion for building from the ground up.
  • Self-motivated and adaptable in a fast-paced startup environment.

Responsibilities

  • Design and automate customer pilots and sandboxes for personalized prospect experiences.
  • Instrument and track pilot usage to assess engagement and health.
  • Analyze demo/pilot conversion metrics to understand deal progression.
  • Build and track performance analytics for sales consultants (SCs) to inform investment decisions.
  • Manage demo-request routing operations to ensure efficient SC assignments.
  • Develop internal tools and automation to streamline SC workflows.
  • Lead training for the GTM organization on new product features and enablement.
  • Standardize feedback capture from pilots to inform product development.

Benefits

  • Competitive compensation including meaningful equity.
  • Opportunity to shape a transformative product in accounting management.
  • Direct collaboration with the founding team, influencing company direction.
  • Autonomy to define and build the GTM organization in a hyper-growth, AI-native environment.
Full Job Description
THE ROLE

As our Technical GTM Strategy & Operations Lead, you will build the infrastructure and insight to support our technical GTM members. This is the connective role between our SCs, Sales, and Product. You will be part operator, part builder, and part analyst. You'll own the systems and processes that get our prospects into the our pilot programs faster, measure the data that tells us what's working, and the enablement that keeps the entire GTM org sharp on a product that ships every week.

If you like turning a high-performing but scrappy team into a well-instrumented machine, building the tooling, tracking the numbers, and running the pilots that shorten sales cycles, this is a role with enormous surface area and direct impact on our growth trajectory.

KEY RESPONSIBILITIES
  • Design and automate our customer pilots and sandboxes: building the baseline environments SCs personalize for each prospect, and the tooling that makes spin-up, reset, and teardown fast and repeatable.
  • Instrument and track pilot usage: who's touching the product, which modules, how often, and turn that into a clear picture of pilot health and prospect engagement.
  • Own demo/pilot  POC  close conversion analytics, tying product-touch data to deal outcomes so we understand what actually moves good-fit deals forward.
  • Build and track SC performance analytics, giving the team and leadership a shared, honest view of what's working and where to invest.
  • Own the operations of our SC demo-request routing: configuration, round-robin and ramp-weighting logic, and the admin relationships that keep it running, so demos land with the right SC every time.
  • Build internal tooling and automation for the SC workflow itself: provisioning scripts, agent templates, and the handoff assets that make SCs faster.
  • Lead pilot enablement and feature enablement for the wider GTM org: training SCs, AEs, and SDRs on new product areas so the whole team can sell the value we're building as it ships.
  • Stand up competitive and field-signal instrumentation: standardizing how prospect feedback and competitive intel get captured during pilots and routed back to Product as structured, actionable signal.

QUALIFICATIONS
  • Experience in a GTM operations, sales engineering, solutions/revenue operations, or technical enablement role, ideally in a fast-moving B2B SaaS environment.
  • A strong background in accounting and finance related topics to develop a core understanding of production functionality.
  • Technical builder's instinct: comfortable writing scripts, wiring up automation and integrations (APIs, internal tooling, AI agents), and standing up systems from scratch rather than waiting for them.
  • Strong analytical skills, with the ability to define the right metrics, build the tracking, and turn usage and pipeline data into decisions.
  • Familiarity with the GTM stack (CRM such as HubSpot, calendar/workspace admin, sandbox/demo environments) and a knack for making tools talk to each other.
  • Excellent communicator who can train and enable others, from SCs to AEs to SDRs.
  • Entrepreneurial mindset with a desire to help build something from the ground up.
  • Self-motivated and comfortable working in a fast-paced startup environment.

WHY CAMPFIRE
  • Competitive compensation including meaningful equity.
  • Opportunity to shape a product that is transforming how businesses manage their accounting.
  • Work directly with the founding team and have significant impact on company direction.
  • Build the backbone of a GTM org at a hyper-growth, AI-native company, with the autonomy to define the role as you go.

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