Technical Brand Designer

Ideogram

$90K — $130K *
US-Anywhere
+ 4 other locationsRemote
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in brand, motion, visual, or marketing design, ideally in tech or design-led companies.
  • Strong portfolio showcasing web, digital, and brand systems with a focus on storytelling.
  • Proven experience creating scalable design systems and reusable components.
  • Ability to collaborate across product, marketing, and agency teams in fast-paced environments.
  • Expert proficiency in Figma and experience with AI coding tools for rapid prototyping.
  • Strong curiosity with a knack for data-driven design decisions through experimentation.

Responsibilities

  • Define and evolve cohesive brand guidelines across various platforms.
  • Design high-impact marketing and web experiences that narrate the brand's story.
  • Bridge the gap between product and brand to ensure consistency across all touchpoints.
  • Collaborate with the creative agency to execute brand strategies visually.
  • Prototype, test, and iterate on designs leveraging user feedback and data.
  • Champion high visual quality and brand storytelling, inspiring creative thinking.
  • Manage the visual system and asset library to ensure brand consistency.

Benefits

  • Competitive compensation and equity to recognize contributions.
  • 4 weeks of vacation for personal time.
  • Comprehensive health, vision, and dental coverage starting Day 1.
  • RRSP/401(k) with employer matching up to 4% for future planning.
  • Access to top-of-the-line tools and technology for creativity.
  • Convenient Toronto HQ location with daily in-office meals.
  • Encouragement for autonomy and experimentation in your work.
  • A culture focused on learning, growth, and mentorship opportunities.
Full Job Description
The Opportunity

We're looking for our first Technical Brand Designer to join Ideogram's Product Design team. In this role, you'll shape how our brand is experienced across every touchpoint, uniting brand expression, design systems, and storytelling into one cohesive visual language.

You'll build and maintain a visual system and asset library that brings Ideogram's identity to life, ensuring our story feels consistent, expressive, and unique. Working closely with Marketing, Product, and our external creative agency, you'll evolve Ideogram's brand for its next stage of growth by balancing craft, clarity, and scalability.

This is a unique, blended role at the intersection of brand and product design that is perfect for a designer who's as obsessed with craft and storytelling as they are with systems and consistency.

Your Mission
  • Define and Evolve the Brand Guidelines: Build and scale a cohesive brand identity across web, campaigns, and product surfaces, creating the visual foundation for Ideogram's next phase of growth.
  • Design High-Impact Marketing and Web Experiences: Partner with product and marketing to design elegant, responsive web experiences and digital campaigns that communicate our story and technology.
  • Bridge Product and Brand: Work cross-functionally to ensure our brand expression feels consistent and inspiring, from launch moments to UI details.
  • Collaborate with Our Creative Agency: Translate high-level brand strategy into visual executions, ensuring every asset feels aligned with our tone, aesthetic, and ambition.
  • Prototype, Test, and Iterate: Explore ideas quickly through sketches, motion studies, and rapid iterations; use feedback and data to refine direction.
  • Champion Design Excellence and Storytelling: Set a high bar for visual quality and brand consistency while inspiring others to think creatively and craft boldly.


What We're Looking For
  • Experience: 5+ years in brand, motion, visual or marketing design - ideally in a creative tech, AI, or design-led company.
  • Portfolio: A strong body of work showcasing web, digital, and brand systems that balance craft, clarity, and storytelling.
  • Systems Thinker: Experience creating scalable design systems and reusable components across channels and platforms.
  • Cross-Functional Collaborator: Comfortable partnering with product, marketing, and agency teams; thrives in collaborative and fast-paced environments.
  • Technical Fluency: Expert in Figma for system design and collaboration. Experience using AI coding tools (e.g. Claude Code, Cursor) to rapidly build landing pages, internal branding tools, and interactive prototypes. You'll live in these tools as you explore, refine, and bring ideas to life.
  • Curious and Iterative:Blends creative intuition with measurable impact by leveraging experimentation, A/B testing, and performance data to guide design decisions and continuous learning.


What We Offer

Competitive compensation and equity designed to recognize the value and impact of your contributions to Ideogram's success.
4 weeks of vacation to recharge and explore.
Comprehensive health, vision, and dental coverage starting on day one.
RRSP/401(k) with employer match up to 4% to invest in your future from the moment you join.
Top-of-the-line tools and tech to fuel your creativity and productivity.
Toronto HQ perks: Steps from Union Station and the PATH, with daily in-office lunches and dinners.
Autonomy to explore and experiment - whether you're testing new ideas, running large-scale experiments, or diving into research, you'll have access to compute/resources you need when there's a clear business or creative use case. We encourage curiosity and bold thinking.
A culture of learning and growth, where curiosity is encouraged and mentorship is part of the journey.

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