About the Role
We are seeking a strategic and results-driven Talent Acquisition Marketing Manager to lead our Talent Marketing strategy. This role is ideal for a marketing professional who thrives at the intersection of brand strategy, digital marketing, analytics, and leadership.

You will partner closely with Corporate Marketing and Talent Acquisition leadership to elevate McLane's employer brand and drive innovative, data-informed strategies that attract top talent across the country.

What You'll Do

Strategic Marketing Leadership
• Own and evolve McLane's employer brand strategy across national and regional markets
• Lead multi-channel marketing initiatives including digital campaigns, social media, career sites, and targeted outreach
• Develop data-driven strategies to improve candidate attraction, engagement, and conversion

Campaign & Channel Execution
• Design and optimize lead generation campaigns using CRM platforms, paid media, and digital marketing channels
• Oversee development of high-impact marketing assets (digital, print, video, and social content)
• Continuously assess campaign effectiveness using analytics, insights, and market data

Team Leadership & Development
• Lead and develop a team of Talent Analysts, driving performance, accountability, and growth
• Set clear goals, track performance metrics, and coach the team to deliver measurable outcomes

Partnership & Influence
• Collaborate with Corporate Marketing, HR, and business leaders to align marketing with workforce needs
• Partner with regional TA teams to tailor recruitment strategies by market and role type
• Present insights and performance data to senior stakeholders and leadership teams

Vendor & Budget Management
• Manage agency relationships, job boards, and digital media partners
• Oversee marketing budgets and optimize spend to maximize ROI
• Negotiate contracts and ensure alignment with business objectives

Compliance & Brand Governance
• Ensure all marketing efforts align with McLane brand standards and OFCCP guidelines
• Maintain consistency, compliance, and quality across all candidate-facing content

What You Bring
• Bachelor's degree (Marketing, Communications, Advertising, PR, or related field preferred)
• 3+ years of experience in marketing, digital campaigns, or brand strategy
• Proven experience leading or influencing marketing initiatives and cross-functional teams
• Strong understanding of digital marketing channels, content strategy, and campaign analytics
• Experience with CRM platforms and marketing technologies preferred
• Demonstrated success driving measurable outcomes (e.g., lead generation, engagement, conversion)
• Strong communication and storytelling skills
• Ability to translate data into actionable insights and business impact

Preferred
• Experience in employer branding or talent marketing
• Exposure to high-volume or geographically distributed workforce strategies
• Knowledge of HTML, CMS platforms, or digital content development

Why McLane

Benefits you can count on:
• Day 1 medical, dental, vision, FSA/HSA, and company-paid life insurance
• Paid time off starting day one
• 401(k) with Profit Sharing after 90 days
• Tuition reimbursement, parental leave, pet insurance, and more

Work Environment
• Corporate office setting (Temple, TX)
• Some travel required

Why This Role Stands Out
This isn't just a marketing role-it's an opportunity to own and shape a national employer brand, influence how McLane attracts top talent, and directly impact business performance through innovative marketing strategy.