About the RoleWe are seeking an accomplished Senior Vice President, Integrated Marketing to lead enterprise-wide go-to-market strategy and marketing orchestration across a portfolio of leading consumer brands. Reporting directly to the Chief Marketing Officer, this executive will play a critical role in shaping how marketing strategy is developed, prioritized, and executed across the organization. This leader will drive integrated campaign planning, execute the go-to-marketing process, lead a talented team of Brand Marketing Managers and Strategic Partnerships professionals, and ensure seamless collaboration across marketing, merchandising, product, analytics and communications functions. This role can be located in Atlanta, GA, Chicago, IL, New York, NY or other approved locations.
What You'll DoLead Enterprise Go-to-Market Strategy - Develop integrated marketing strategies for key revenue-driving occasions and campaigns
- Establish long-term planning frameworks across brands
- Drive alignment between business priorities and marketing investments
- Identify growth opportunities through customer, market and performance insights
Build Integrated Marketing Excellence - Design and implement scalable - campaign execution operating models
- Standardize planning processes, governance and execution practices
- Improve organizational efficiency and campaign effectiveness
- Lead enterprise campaign prioritization and coordination
Drive Omnichannel Campaign Leadership - Oversee end-to-end campaign development across owned, earned and paid channels
- Ensure alignment of creative, media, PR, CRM, digital and merchandising strategies
- Establish clear objectives, measurement frameworks and performance reviews
Lead and Develop Teams - Mentor and develop Brand Marketing Managers and strategic partnerships team members
- Build leadership capability and strengthen career development pathways
- Create a culture of accountability, collaboration and continuous improvement
Partner Across the Enterprise - Serve as a strategic advisor to senior leaders across marketing, merchandising, product and analytics
- Drive cross-functional alignment and decision-making
- Champion customer-centric and commercially driven marketing strategies
Advance Marketing Innovation - Identify opportunities to leverage AI, automation and emerging technologies
- Improve marketing productivity and operational efficiency - this is good
- Support modernization of marketing capabilities and tools
What You'll Bring - 15+ years of progressive marketing leadership experience
- Experience leading integrated marketing within retail, e-commerce, direct-to-consumer, consumer products or similarly fast-paced environments
- Demonstrated success building enterprise go-to-market strategies
- Deep experience leading cross-functional campaign planning and execution
- Strong team leadership and organizational development capabilities
- Proven ability to build processes, operating models and scalable frameworks
- Strong business acumen with experience managing against P&L and financial objectives
- Exceptional executive communication and stakeholder management skills
- Experience navigating ambiguity and leading organizational transformation
Preferred Qualifications - Multi-brand portfolio experience
- Marketing transformation leadership
- AI-enabled marketing innovation experience
- Experience collaborating closely with merchandising and product organizations
- Advanced degree preferred
