Role Summary/Purpose:

The SVP, Consumer Bank Analytics is responsible for leading the analytics data strategy and insight generation across the Consumer Bank. This role serves as a strategic partner to Finance & Treasury, Marketing & Customer Experience, Product, Operations and Technology, transforming customer, portfolio, pricing, digital, and market intelligence data into actionable strategies that drive growth, retention and customer experience.

The role oversees the end-to-end analytics ecosystem supporting the Consumer Bank, including customer acquisition, engagement, retention, portfolio growth, pricing strategy, customer journey analytics, product performance, data governance and enterprise data enablement initiatives. The position is accountable for developing fact-based narratives that influence business decisions, identifying growth opportunities through internal and external data assets, and ensuring the data foundation exists to support personalization, advanced analytics, regulatory reporting, and future AI capabilities.

This leader is expected to balance strategic leadership with analytical rigor, translating complex data into clear business recommendations while driving cross-functional alignment, operational excellence, and measurable business outcomes.

Essential Responsibilities:

Consumer Bank Strategy & Executive Decision Support

• Serve as the senior analytics advisor to Consumer Bank leadership, providing insights and recommendations that inform strategic decisions across growth, retention, customer experience, pricing, portfolio management, and business performance.

• Develop executive-level narratives that connect customer behavior, market dynamics, product performance, and financial outcomes.

• Identify and quantify growth opportunities, business risks, and emerging customer trends through data-driven analysis.

• Establish key performance indicators and measurement frameworks that align analytics efforts to business objectives.

• Lead opportunity sizing, business case development, and performance measurement efforts that support strategic investment decisions and prioritization.

Marketing, Customer Experience & Customer Analytics

• Lead customer segmentation, behavioral, and engagement analytics to improve acquisition, onboarding, retention, and relationship growth.

• Advance attribution, customer-level measurement, and channel performance analytics capabilities to improve marketing investment decisions.

• Lead lifecycle analytics and customer engagement strategy, including always-on lifecycle programs, behavioral targeting, contact strategy optimization, personalization measurement, and performance evaluation of customer engagement initiatives.

• Analyze customer funding behavior, balance trends, product adoption patterns, engagement signals, and attrition risk to support customer growth and retention initiatives.

Finance, Treasury & Pricing Analytics

• Lead analytics supporting deposit pricing strategy, portfolio mix management, balance growth objectives, and overall Consumer Bank performance.

• Partner with Finance and Treasury teams to evaluate pricing actions, customer response, portfolio performance and funding objectives.

• Leverage internal customer data and external market intelligence to identify growth opportunities, optimize portfolio mix, evaluate pricing strategies, and improve share-of-wallet outcomes.

Data Strategy & Analytics Enablement

• Own the Consumer Bank analytics and data enablement roadmap, ensuring business priorities are supported by scalable data assets, measurement capabilities, and reporting solutions.

• Lead customer journey analytics and journey measurement initiatives, partnering across business and technology teams to define data requirements, improve journey visibility, and identify opportunities to enhance customer experiences and business outcomes.

  • Manage relationships with external data and analytics partners supporting customer intelligence, wallet measurement, competitive benchmarking, market intelligence, optimization, and performance analytics.

  • Partner with Technology, Data Engineering, and Enterprise Data teams to improve data accessibility, scalability, quality, governance, and readiness for advanced analytics, personalization, and AI-driven use cases.

Operations Analytics & Business Controls

• Partner with Operations leaders to analyze customer servicing interactions, call center performance, transaction activity, operational trends, and service outcomes to identify opportunities for improvement.

• Support operational risk management and control activities through analytical monitoring, reporting, and business performance measurement.

• Partner with Fraud Operations, Business Controls, and operational support teams to develop reporting, analytical capabilities, and monitoring processes that strengthen operational effectiveness and control execution.

Data Governance, Controls & Regulatory Support

• Oversee compliance with governance requirements for both standard repeatable processes and ad hoc analytical requests, ensuring appropriate documentation, validation, approvals, and audit readiness across Consumer Bank analytics deliverables.

• Partner with Compliance, Risk, Finance, and Regulatory Reporting teams to support reporting requirements and ensure adherence to applicable regulatory and governance standards.

• Coordinate responses to internal audits, external audits, model reviews, surveillance activities, and other governance-related examinations.

Leadership & Talent Development

• Establish priorities, operating rhythms, and governance processes that ensure high-quality delivery and measurable business impact.

• Foster a culture of analytical excellence, innovation, accountability, collaboration, and continuous improvement.

• Influence and align stakeholders across Marketing, Customer Experience, Finance, Treasury, Product, Operations, Technology, Risk, and Executive Leadership.

• Build organizational analytics capabilities through coaching, mentoring and talent development.

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s degree OR in lieu of degree, 13+ years of experience in business analytics and/or advanced analytics role as described below.

• 10+ years of progressive analytics work experience including:

  • 10+ years of data analytics experience including 5+ years of leadership experience

  • 5+ years of analytic experience with a focus in financial services, digital marketing or consulting area, ideally within consumer banking

  • 5+ years of client facing experience

  • 5+ years of project management skills and experience

  • 3 + years developing and implementing analytics strategy and road maps to support business growth and road mapping

• Ability and flexibility to travel for business as required

Desired Characteristics:

• Advanced degree/MBA preferred

• Financial Services, Retail, ecommerce or advanced marketing analytics Industry experience

• Excellent people leadership skills and a proven track record of developing high potential talent and delivering results

• Strategic thinker with strong judgment and business sense; ability to influence at the highest levels of organizations

• Knowledge of external Regulatory and Compliance Requirements

• Strong executive presence and communication skills; abilities to influence through clear and impactful verbal and written presentations.

• Excellent change management skills; proven ability to define an analytics organizational structure that meets the needs of internal and external stakeholders

• Self-starter, high motivation and ability to work well independently as well as motivate and energize teams

Grade/Level: 15

The salary range for this position is 200,000.00 - 330,000.00 USD Annual.  This position is also eligible for an Annual Incentive Plan target of 25% of salary and an Annual Equity target of 25% of salary.  

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Job Family Group: