Supervisory Management & Program Analyst (Digital Engagement)

Veterans Affairs$100K — $120K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in digital communications or marketing
  • Proven ability to develop comprehensive digital strategies
  • Expertise in utilizing social media, websites, and email for marketing
  • Experience in managing and leading teams in a digital context
  • Strong analytical skills for program evaluation and enhancement
  • Excellent written and verbal communication skills
  • Ability to develop visual content and graphic designs

Responsibilities

  • Serve as the Chief for Digital Engagement staff
  • Develop and implement strategic marketing plans for EDU programs
  • Analyze and promote EDU products through digital channels
  • Plan and manage digital engagement objectives and operations
  • Provide oversight for digital communication integration and lifecycle management
  • Collaborate with team members to achieve project goals
  • Communicate clear objectives and deadlines to the team

Benefits

  • Access to a comprehensive benefits package suitable for federal employees
  • Eligibility for special employment consideration for persons with disabilities and veterans
  • Accumulation of annual leave based on federal service or military history
  • Telework and flexible work schedule options available
  • Support for professional development and training opportunities
Full Job Description
Summary

Education Service (EDU) has department-wide responsibility for activities relating to administering VA educational assistance programs to Veterans, Servicemembers, National Guard and Reserve members, and eligible dependents for their military service. EDU's mission is accomplished by providing financial assistance in the form of monthly benefit payments, as mandated in Title 38 and Title 10, United States Code. The incumbent serves as the Supervisory MP&A for the Digital Engagement Team.

Duties

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Specific duties include:

Serves as the Chief for Digital Engagement staff. The incumbent provides consultation and technical expertise in the creation of strategic and integrated plans and strategies for communication and marketing programs, campaigns, and activities related to EDU GI Bill programs.

The incumbent is responsible for developing, organizing, analyzing, and promoting

EDU products and services through digital channels - web, social media, mobile, e-mail. Plans and develops EDU's digital strategy in compliance with established standards and oversight to ensure content and products effectively communicates benefits information to Veterans, servicemembers, survivors, and their dependents.

Program Planning and Development

Develops and plans objectives and operations for new and existing programs within the scope of digital engagement program activities. Recommends appropriate methods of securing required information and develops data from surveys, discussions with operating officials, legislative directives, policies, plans, reports, schedules, records, and similar materials.

Participates in all phases of organizational and management activities significant to EDU and VBA web programs. Provides executive level oversight for the integration and life cycle management of digital communication, sites, products and business processes to ensure viable support is available to sustain EDU. Develop and defends strategic plans, acquisition/investment strategies and policy for digital efforts.

Leads a unit or team of employees performing work at the GS-13 level. Provides guidance and technical direction necessary for accomplishing the work off the unit or team.

Facilitates team or unit processes by working in collaboration with team members or employee to ensure that tasks are completed, that good working relationships among team members and within management are maintained, and that team priorities and goals, needs, and achievements are coordinated with management.

Articulates and communicates to the team the assignment, project, and problem to be solved, actionable events, milestones, and/or program issues under review, and deadlines and time frames for completion.

Work Schedule: Full time, Monday through Friday

Compressed/Flexible: Available

Telework: Available

Virtual: This is not a virtual position.

Position Description/PD#: Supervisory Management & Program Analyst (Digital Engagement); 38963-0

Relocation/Recruitment Incentives: Not authorized

Financial Disclosure Report: Not required

This is not a bargaining unit position

Requirements

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Conditions of employment

As a condition of employment for accepting this position, you will be required to serve a 1-year probationary period during which we will evaluate your fitness and whether your continued employment advances the public interest. In determining if your employment advances the public interest, we may consider:

  • your performance and conduct;
  • the needs and interests of the agency;
  • whether your continued employment would advance organizational goals of the agency or the Government; and
  • whether your continued employment would advance the efficiency of the Federal service.


Upon completion of your probationary, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest.

  • You must be a U.S. Citizen to apply for this job
  • Selective Service Registration is required for males born after 12/31/1959
  • You may be required to serve a probationary period
  • Subject to background/security investigation
  • Selectees are required to service a one-year supervisory probationary period if not previously completed in a Federal position.
  • Selected applicants will be required to complete an online onboarding process


Selected applicants will be required to complete an online onboarding process. Acceptable form(s) of identification will be required to complete pre-employment requirements I-9 Acceptable Documents.

Qualifications

To qualify for this position, applicants must meet all requirements by the closing date of this announcement:06/26/2026.

TIME-IN-GRADE REQUIREMENT: Applicants who are current Federal employees and have held a GS grade any time in the past 52 weeks must also meet time-in-grade requirements (unless if in the commuting area and eligible for a non-competitive hiring authority such as Schedule A, VRA, or 30% or more disabled Veterans).

  • For a GS-14 position you must have served 52 weeks at the GS-13 level.
  • If you are a current VBA employee outside of the commuting area seeking reassignment or change to lower grade via this vacancy announcement, you must currently hold the GS-14 (or higher) and the promotion potential of your current position must be at least GS-14.


The grade may have been in any occupation, but must have been held in the Federal service. An SF-50 that shows your time-in-grade eligibility must be submitted with your application materials. These requirements also apply to former Federal employees applying for reinstatement and those applying for a Veterans Employment Opportunities Act of 1998 (VEOA) appointment.

MINIMUM QUALIFICATION REQUIREMENT: You may qualify based on your experience as described below:

GS-14 Grade Level:

Specialized Experience: Applicants must have one (1) year of specialized experience equivalent to at least the next lower grade level (GS-13) in the normal line of progression for the occupation in the organization. Specialized experience is defined as experience demonstrating all of the following:

  • Experience developing a broad range of communications.
  • Experience developing social media posts, web pages, press releases, newsletters, creating graphic design products.
  • Experience providing recommendations and techniques to improve content delivered through digital communication.


Volunteer Experience: Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religions; spiritual; community; student; social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Full vs. Part-Time Employment: Full-time employment is considered to be at least 35 hours per week. Part-time experience will be credited on a pro-rated basis; when including part-time employment in your resume you must specify the average hours worked per week.

Physical Requirements: The work is primarily sedentary, although some slight physical effort may be required.

For more information on these qualification standards, please visit the United States Office of Personnel Management's website at http://://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/.

Education

There is no educational substitution for the GS-14 level.

Additional information

Under the Fair Chance to Compete Act, the Department of Veterans Affairs prohibits requesting an applicant's criminal history prior to accepting a tentative job offer (TJO). Please visit the Human Resources and Administration/Operations, Security, and Preparedness (HRA/OSP), va.gov/EMPLOYEE/docs/The-Fair-Chance-to-Compete-Act.pdf for more information.

The Interagency Career Transition Assistance Plan (ICTAP) and Career Transition Assistance Plan (CTAP) provide eligible displaced Federal/VA competitive service employees with selection priority over other candidates for competitive service vacancies. To be qualified you must submit appropriate documentation (a copy of the agency notice, your most recent performance rating, and your most recent SF-50 noting current position, grade level, and duty location) and be found well-qualified (have a final rating of 85 or more) for this vacancy. Click here for more information about ICTAP and CTAP eligibility.

Placement Policy: The posting of this announcement does not obligate management to fill a vacancy or vacancies by promotion. The position may be filled by reassignment, change to lower grade, transfer, appointment, or reinstatement.

It is the policy of the VA to not deny employment to those that have faced financial hardships or periods of unemployment.

This job opportunity announcement may be used to fill additional vacancies.

Veterans and Transitioning Service Members: Please visit the VA for Vets site for career-search tools for Veterans seeking employment at VA, career development services for our existing Veterans, and coaching and reintegration support for military service members.

For more information on the "Who may apply" eligibility requirements, please refer to the OHRM Status Candidates and Other Candidate Definitions document.

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Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

Benefits

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A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.

Special Employment Consideration: VA encourages persons with disabilities to apply, including those eligible for hiring under 5 CFR [redacted](u), Schedule A, Appointment of persons with disabilities [i.e., intellectual disabilities, severe physical disabilities, or psychiatric disabilities], and/or Disabled veterans with a compensable service-connected disability of 30% or more. Contact the Agency Contact for information on how to apply under this appointment authority via the Selective Placement Coordinator.

Receiving Service Credit or Earning Annual (Vacation) Leave: Federal Employees earn annual leave at a rate (4, 6 or 8 hours per pay period) which is based on the number of years they have served as a Federal employee. VA may offer newly-appointed Federal employee's credit for their job-related non-federal experience or active duty uniformed military service. This credited service can be used in determining the rate at which they earn annual leave. Such credit must be requested and approved prior to the appointment date and is not guaranteed.

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Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.

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