Role SummaryWe are seeking a
Supervisor, Programmatic to join our dedicated Media Futures Group (MFG) team managing flagship B2B hardware portfolio for a global technology leader.In this role, you will be responsible for leading campaign strategy, management, and execution across Direct Response (DR) and Private Marketplace (PMP) channels, with a heavy focus on
Demand Gen and
YouTube platforms. You will serve as a primary client-facing leader, translating complex performance data into actionable insights for a highly sophisticated client marketing team.
Responsibilities- Oversee the setup, daily management, optimization, and scaling of programmatic Direct Response (DR) and Demand Gen campaigns across Google Ads and YouTube.
- Serve as a key daily point of contact for the client. Lead campaign status calls, present performance reviews, and effectively communicate strategic recommendations.
- Pull, analyze, and synthesize campaign data to deliver meaningful reports. Translate complex media metrics into business insights that demonstrate ROI to the client.
- Collaborate on full-funnel media strategies, connecting top-of-funnel brand awareness initiatives down to conversion-focused DR tactics.
- Guide and mentor associate team members, ensuring high execution standards, error-free delivery, and smooth workflow management across campaigns.
- Partner closely with internal planning, analytics, and associate director leadership to drive innovation and campaign efficiency across the B2B hardware portfolio.
Requirements
- 3-5+ years of hands-on programmatic/digital media buying experience.
- Proven hands-on experience with Google Ads, with specific expertise in Demand Gen campaigns. Strong background in YouTube ads and PMP execution is highly preferred.
- Strong verbal and written communication skills with demonstrated experience presenting directly to clients and managing client expectations.
- Demonstrated experience managing direct reports, interns, or guiding junior team members on campaign execution.
- Excellent analytical skills with a proven track record of extracting insights from data and presenting them in a clear, compelling manner.
- Ability to manage complex campaign details and multi-task effectively in a fast-paced environment.
- Must be based near a US WPP Media office - hybrid schedule.
Life at WPP Media & BenefitsOur passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$60,000-$140,000 USD
