Responsibilities
- Master Media and buying-related technologies, including DSP's, DMP, 3rd party ad servers and manual exchanges
- Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
- Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
- Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
- Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of the campaigns
- Able to make compelling arguments based on data and results for more client data access
- Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets - management of performance team of client communications
- Evaluate reporting and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
- Increase PHD revenue and market share through new client development and upsell of existing clients
- Manage a team of 3-4 associates and senior analysts
Qualifications
- 3-5 years of work experience, with recent managerial experience in performance-driven advertising and managing client campaigns with proven track record of client success (pharma client experience will be prioritized)
- Experience managing Programmatic channels: Display, OLV, CTV, Audio
- Experience optimization programmatic campaigns across DSP, DMP, and Ad Serving platforms
- Advanced Excel/spreadsheet capabilities
- Experience utilizing clinical measurement dashboards are a plus and prioritized
- DSP certifications are a plus
- Bachelor's degree
#LI-KC2
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$115,000-$130,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
