6+ years of experience in strategy and brand development
Diverse background in consumer research, social strategy, and communications planning
Strong passion for insights and client relationship growth
Experience designing consumer research studies
Proven ability to translate insights from African American culture into strategies
Responsibilities
Ensure clarity and accuracy of audience and brand insights
Identify core business challenges and define strategic approaches
Guide brand positioning and channel messaging
Manage client engagements and project activities
Collaborate with cross-functional teams in executing brand strategies
Build and maintain positive internal and external relationships
Oversee junior team members' output to meet client expectations
Contribute to company knowledge on cultural insights
Benefits
Bonus opportunities and stock options
401(k) match
Flexible work arrangements (4 days in-office, 1 remote day)
Professional development resources and training
Positive team culture fostering creativity and collaboration
Full Job Description
We are looking for a Strategy Director to join Translation! Please note that this role demands four days in office and one day remote. What You'll Do
Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights
Identify the "real" problem of every business and brand challenge, quickly assessing and defining the "why" and "how" of every brief
Expertly guide brand positioning and inform messaging and channel strategy
Lead day-to-day client and project engagements across key accounts
Work closely with data strategists, context planners, account directors, and creatives to formulate and execute a vision for how we respond to every brand assignment
Build positive relationships internally and externally, inspiring work from common intent and shared desired outcomes
Oversee the output of junior team members to ensure it meets client goals and business objectives
Contribute to the intellectual capital of the company as it relates to the understanding and decoding of audience and cultural insights
Knowledge, Skills and Abilities
Clear and persuasive communication skills with a knack for storytelling
Self-motivated and able to thrive in a fast-paced and self-directed environment
A deep pursuit and passion for something that informs your perspective on culture
Excellent quantitative and research skills and proven data interpretation capabilities
Exceptional verbal and written communication skills
Have a curious mind and a passion for understanding what drives consumers & culture
Minimum Qualifications
6+ years of relevant experience in a role focusing on strategy and brand development
A diverse background of strategic skills and disciplines (ie., consumer research, social strategy, comms planning)
Passion for insights, innovation, and growing client and agency relationships
Experience culling insights and designing consumer research studies
Preferred Qualifications
Proven ability to think creatively about insight discovery, development, and application
A vetted track record collaborating with cross-functional teams
Has led design and execution of quantitative and/or qualitative research methodologies
Considerable grasp of the digital and social media ecosystem
Proven ability to uncover and translate insights from African American consumer culture into impactful brand, media, and creative strategies
Salary Hiring Range: $140,000 -165,000
Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)
Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.
The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.
