About the Role As a Director of Strategy you'll be instrumental in shaping and executing Google Ads advertising growth initiatives. This role demands a unique blend of strategic foresight to identify opportunities,and robust program management skillset to translate those strategies into impactful, high-performing marketing campaigns from concept to post-launch optimization.
Responsibilities: - Support Product Marketing Managers in the strategic planning and end-to-end execution of marketing campaigns, focusing on driving product adoptions and program revenue.
- Shape experiment designs and workflows in collaboration with Product Marketing Managers, analytics and product POCs, ensuring tests are robust and insights are actionable.
- Drive global scalability initiatives for campaigns, identifying workflow efficiencies and optimizing documentation for broader impact.
- Contribute to the development of key campaigns and identifying opportunities to tailor messaging and integrate thought leadership for incremental revenue.
- Apply strategic optimizations including the application of Generative AI (GenAI) images to enhance campaign effectiveness.
- Champion efforts to increase marketing contactability rates, by monitoring quarterly opt-in email campaigns, monitoring performance, and exploring additional opt-in levers.
- Support the strategic direction and execution of marketing campaigns, leveraging seasonal events to drive share of wallet through personalized messaging.
- Manage the full campaign lifecycle, from initial creative development and legal approvals through to launch, ensuring consistency, correct personalization, and accurate test/control assignments.
- Oversee project lifecycle activities, including creating milestone planners, developing RACI matrices, managing approval processes, and performing proactive risk management.
- Prepare executive program communications detailing launch information, initial adoption, and engagement rates, providing clear updates to stakeholders.
- Proactive facilitates cross-functional collaboration with Product Marketing Managers, Product Managers, Data teams, Engineering, Production, Data Scientists, MTO, and other product leads to ensure unified campaign efforts.
- Act as the primary liaison for production teams, addressing questions and ensuring send counts align with data provided by analysis.
- Partner closely with legal and local counsel to ensure campaign compliance and meet localization requirements across various countries and regions.
About You The essentials: - 10+ years of experience
- Strong strategic thinking and analytical skills, excellent communication and presentation skills, proven ability to work effectively across cross-functional teams, experience with project management methods
- Demonstrated ability to translate complex strategic objectives into actionable program plans and measurable outcomes.
- Proven track record of driving cross-functional alignment and influencing stakeholders at various levels to achieve common goals.
- Experience in leveraging data and insights to inform strategic decisions and optimize campaign performance.
- Adept at anticipating challenges, mitigating risks, and proactively developing solutions in a fast-paced environment.
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company's then-current RTO policy, which is subject to change from time to time.
#LI-KW1
What We Offer Benefits - Excellent, full coverage medical, dental, and vision insurance - more about our coverage here !
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here !)
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company's then-current RTO policy, which is subject to change from time to time.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate's sex or any other protected status.
Salary Range: $130,000-$150,000 USD
