As the Growth Media Strategist you will:

• Strategic Campaign Planning and Execution: Lead the development and implementation of comprehensive performance marketing strategies. Oversee the execution and optimization of multi-channel campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

• Advanced Data Analysis and Insights: Utilize advanced analytics tools to collect, analyze, and interpret complex campaign data. Derive actionable insights to optimize campaigns, enhance ROI, and drive significant performance improvements.

• Advanced Audience Segmentation and Targeting: Lead sophisticated audience research and segmentation efforts. Utilize advanced targeting methodologies to refine audience strategies for personalized messaging and optimized campaign performance.

• Creative Direction and Testing: Collaborate closely with creative teams to ideate and execute high-performing ad creatives, landing pages, and campaign assets. Oversee A/B testing strategies to drive continuous improvement.

• Budget Oversight and Reporting: Manage and allocate campaign budgets effectively, ensuring maximum ROI and cost-efficiency. Generate detailed reports, analyze performance metrics, and provide strategic recommendations to stakeholders.

• Thought Leadership and Innovation: Stay at the forefront of industry trends, emerging technologies, and best practices in performance marketing. Lead the implementation of innovative approaches to maintain a competitive edge.

• Sales Support: Support the sales process for new accounts by conducting audits of prospective clients and participating in sales pitches to drive new business opportunities.

• Bachelor's degree in Marketing, Advertising, Business, or a related field. Advanced degree or certifications are advantageous.

• 5+ years of progressive experience in digital marketing, specializing in performance-driven campaigns and leading initiatives.

• Expert proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics, Adobe Analytics, etc.).

• Exceptional analytical skills with the ability to synthesize complex data and generate strategic insights.

• Strong leadership abilities, strategic thinking, and the capability to drive impactful campaigns in a dynamic environment.

• Excellent communication, presentation, and stakeholder management skills.

• Ecommerce and agency experience desirable

• Client management and client-facing experience required

• Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite Products (Google Slides, Google Sheets, etc.)

• Hands on experience in managing monthly campaign budgets from $60k+

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Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, youre able to bring your best self to work. Thats why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. Were proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.