Godfrey Strategists partner closely with clients and agency teams to develop, guide and implement strategic initiatives that drive marketing communication programs for our clients. Strategists gather, define, and clarify insights from client's organizations, the voice of the customer, the marketplace, and relevant channels to develop strategic programs that make a difference in our client's business. Strategists work closely with clients and teams to develop positioning and channel strategies that achieve business goals and marketing objectives.
Key ResponsibilitiesStrategy Development and Leadership:
- Collaborate closely with clients to understand their business goals, target audience and unique value propositions. Maintain strong relationships with key stakeholders, serving as their trusted advisor and strategic partner.
- Serve as the lead strategist on assigned accounts, guiding the creation of strategic deliverables, including positioning strategy for brands and campaigns.
- Analyze industry trends, target markets, audiences and competitive landscapes to formulate effective B2B marketing strategies and campaigns. Typical deliverables include personas, messaging frameworks, positioning, campaign briefs and plan and measurement strategies.
- Maintain a current understanding of vertical market trends for assigned accounts, keeping up to date industry developments, tracking competitive activity as warranted.
- Partner with account, creative and channel teams to ensure seamless execution and alignment of strategies.
Research and Insights:
- Develop and manage research plans; conduct and delegate primary and secondary research such as surveys, interviews, focus groups, UX methods, competitive reviews, social listening and media audits.
- Incorporate AI-powered tools and techniques to accelerate research, uncover patterns, and extract deeper insights.
- Lead the research to uncover in-depth insight into client organizations, their customers and the buyer's journey.
- Maintain a current understanding of industry trends, competitive landscapes, and market developments for assigned accounts.
Data Analysis and Optimization:
- Support the establishment of KPIs and define optimization plans to improve campaign effectiveness over time.
- Utilize analytics tools and dashboards to track campaign performance and identify actionable insights.
- Translate program data into actionable recommendations that inform decision-making and drive optimization.
- Mine insights to help identify what moments in the customer journey clients must win, what information their customers are looking for, channels they use, and who influences their decision.
Collaboration and Communication:
- Prepare and deliver engaging presentations to clients, showcasing strategic recommendations and performance results.
- Partner with cross-functional teams to share knowledge, contribute to thought leadership and ensure brand strategies are integrated across campaigns.
- Stay abreast of industry best practices, emerging trends, and technological advancements in B2B marketing.
Qualifications- BA or BS in Business, Marketing, Advertising, Communications, Journalism, Liberal Arts.
- Minimum 6 years professional experience in strategic marketing research, marketing, marketing communications or closely allied positions.
- Self-motivated contributor who works well as an individual and within a team
environment.
- Demonstrated decision-making, problem-solving, conceptual, and strategic-thinking ability.
- Fluent and flexible in research techniques and tools, both quantitative and qualitative, as well as new methodologies that combine approaches.
- Comfortable with using research, testing, data, and analytics to deliver and improve experiences across the customer journey.
- Ability to work with both short-term deliverables and long-term strategic initiatives.
- Works well in a fast-paced environment, often under tight deadlines.
- Strong attention to detail; excellent organizational skills; capacity to manage multiple priorities and tasks simultaneously.
- Excellent verbal and written communication and presentation skills, ability to prepare clear and concise client-ready documents and communicate at all levels of management.
At Godfrey, we are guided by 5 core values that all team members are expected to embrace: Fascination, Drive, Partnership, Transparency and Community. By following these principles, we have become the driving force behind many B2B brands' success stories.
