Amazon

Strategic Planning Leader, AWS Marketing Strategy and Operations

Amazon$130K — $180K *
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of people management experience
  • Bachelor's degree in Business, Marketing, Finance or related field
  • 12+ years in strategic planning or marketing strategy
  • Experience in annual planning within a large tech organization
  • Ability to interlock strategically with Sales and Finance
  • Strong analytical skills and experience presenting to VP+ leadership

Responsibilities

  • Own the annual planning process for AWS Marketing, including goal-setting and investment allocation
  • Maintain alignment with Global Sales Operations on account and go-to-market strategies
  • Translate Sales insights into actionable marketing inputs
  • Partner with Finance to develop Marketing's investment strategy and budget
  • Design a goaling framework cascading business objectives into measurable goals
  • Operationalize budgets and strategies across the Marketing org
  • Lead and mentor a team of program managers in planning operations

Benefits

  • Opportunity to work in a high-visibility role within a leading tech company
  • Collaborate closely with cross-functional teams including Sales and Finance
  • Exposure to strategic decision-making at the executive level
  • Potential for career growth in a fast-paced environment
  • Access to resources and support for professional development
Full Job Description
Amazon Web Services (AWS) is seeking a Strategic Planning Leader to join the Marketing Strategy & Operations (MS&O) organization. This high-visibility role owns the annual planning cycle for AWS Marketing, serving as the critical interlock between Marketing leadership, Global Sales Operations, and Finance. You will translate business strategy into marketing goals, investment priorities, and operating rhythms that align Marketing to AWS growth objectives.

You will lead a team of program managers and act as the primary connection point between Marketing and the Sales Annual Planning (AP) cycle-ensuring segmentation decisions, account selection strategies, and go-to-market priorities are reflected in Marketing's goal architecture and investment approach.

Key job responsibilities

Own the end-to-end annual planning process for AWS Marketing (OP1/OP2), including goal-setting, investment allocation, and business rhythm (QBRs, MBRs, planning milestones).

Serve as the primary interlock with Global Sales Operations-maintaining alignment on segmentation, territory design, account selection, and go-to-market priorities through the Sales AP cycle.

Translate Sales insights and field priorities into actionable marketing planning inputs (coverage models, priority accounts, campaign targeting).

Partner with Finance to develop Marketing's investment strategy and budget framework; lead allocation and trade-off discussions across teams.

Design and implement the goaling framework for AWS Marketing-cascading business objectives into measurable team-level goals, KPIs, and inspection mechanisms.

Operationalize goaling, budgets, and strategic priorities across the Marketing org, ensuring all teams work from common priorities and resource plans.

Lead, mentor, and develop a team of program managers responsible for planning operations and cross-functional coordination.

About the team

The AWS Marketing Strategy & Operations team is the strategic backbone of AWS Marketing. We connect Marketing to the business by driving planning, goaling, measurement, and operational excellence in partnership with Sales, Finance, and Marketing leadership. AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from small- and mid-market accounts to enterprise-level customers including public sector.

BASIC QUALIFICATIONS

- 7+ years of people management experience

- Bachelor's degree in Business, Marketing, Finance, or related field

- 12+ years of experience in strategic planning, business operations, or marketing strategy

- Experience leading annual planning and budgeting in a large, matrixed technology organization

- Experience operating as a strategic interlock across Sales, Finance, and Marketing

- Strong analytical skills; experience presenting to VP+ leadership

PREFERRED QUALIFICATIONS

- MBA, or Master's degree

- Experience with Sales Operations or Revenue Operations in B2B technology

- Familiarity with Sales segmentation, territory design, and account planning

- Experience with financial modeling and ROI-based investment decision making

- Background in marketing operations or go-to-market strategy

- Experience with Salesforce, Tableau, or similar BI/CRM platforms

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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