Apple

Strategic Planning Lead, Services

Apple • $130K — $155K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of media planning and strategy experience, preferably in an agency setting.
  • Expertise in cross-channel planning for full-funnel KPIs.
  • Proven ability to leverage data for audience profiling and communication plans.
  • BS/BA degree required.
  • Familiarity with social media, digital advertising, and traditional media channels.
  • Experience measuring impact through testing and measurement solutions.
  • Excellent presentation, written, and verbal communication skills.

Responsibilities

  • Develop integrated media strategies for Apple Services focusing on brand awareness campaigns.
  • Collaborate with channel teams, marketing leads, and creative strategists to build data-informed recommendations.
  • Manage workflows between cross-functional teams to ensure effective strategy implementation.
  • Analyze marketing channel performance and provide insights to stakeholders.
  • Build briefs and review media plans, consolidating information into clear presentations.
  • Serve as a strategic thought leader for business stakeholders on audience targeting and budget allocation.
  • Communicate challenges, solutions, and recommendations to drive team success.

Benefits

  • Collaborative work environment with cross-functional teams.
  • Opportunity to lead innovative marketing strategies in a dynamic industry.
  • Access to advanced tools and data for performance analysis.
  • Professional development opportunities in a leading tech company.
Full Job Description
Our growing team is looking for a Strategic Planning Lead supporting services. This role will collaborate closely with channel teams, marketing leads, creative strategists and analytics to build data-informed recommendations and campaigns. Excellent communication, interpersonal and presentation skills are essential, along with the ability to prioritize, adapt to change and multi-task within a dynamic environment.

Description

This role will be responsible for developing integrated media strategies within Apple Services, focusing on brand awareness campaigns with the understanding of how they connect with and support overall performance metrics and business impact. These will span channels that include Social, Digital, Custom Partnerships, Audio, CTV, OOH and others. This lead will build briefs, review media plans and consolidate information from various channels into clear presentations for stakeholders.

This role will also manage workflows between cross-functional teams, encouraging collaboration and overseeing the implementation of each strategy. This includes analyzing the performance of marketing channels and providing insights to ensure key partners understand plans, optimizations and results.

In addition to developing sophisticated marketing strategies, this lead will serve as the strategic thought leader for business stakeholders and provide direction on how to reach their desired audience via marketing channels, how to allocate budgets effectively for their objectives, and provide insight on branding and messaging within creative. The ideal candidate will clearly communicate challenges, solutions, recommendations, and perspectives that will be integral to the team's success in a constantly evolving environment.

Minimum Qualifications

7+ years media planning and strategy experience, agency experience a plus.

Expertise in cross channel planning for full-funnel KPIs.

Demonstrated ability to leverage data and insights to build audience profiles, create clear communication plans, and develop channel level marketing strategies that tie back to business objectives.

BS/BA degree required.

Preferred Qualifications

A self-starter who can work autonomously with agility, prioritize effectively, and manage multiple projects at one time.

Familiarity with social media (owned, earned, paid), digital advertising platforms, traditional media channels (OOH, TV), and their relationship with each other in multifaceted, integrated campaigns.

Track record of measuring impact through different testing and measurement solutions with the ability to also share results and future recommendations in a digestible way.

Excellent presentation, written and verbal communication skills.

Experience working on subscription businesses a plus.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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