Job Title

Strategic Marketing Manager, Alternatives

Job Description Summary

The Marketing Manager is responsible for shaping and leading strategic marketing initiatives that support business growth across priority service lines. This role serves as a senior marketing partner to brokers, business leaders, and subject matter experts—owning strategy development, advising on go-to-market approaches, and managing full execution from concept through delivery.
This role requires a high degree of autonomy, strong business acumen, and the ability to develop creative, commercially driven solutions in partnership with research, leadership, and Marketing Centers of Excellence (COEs). The Marketing Manager is expected to proactively identify opportunities, develop strategic recommendations, and independently execute high-impact marketing and business development initiatives.

Job Description

Responsibilities:

• Lead marketing strategy development and execution for assigned service lines, working directly with senior brokers, business leaders, and marketing leadership to support revenue growth, client engagement, and brand positioning.
• Serve as a trusted strategic advisor to business stakeholders, translating business objectives into integrated marketing and business development strategies.
• Own end-to-end execution of marketing initiatives, including planning, creative direction, project management, and delivery, ensuring timelines, quality standards, and business objectives are met.
• Develop sales enablement and business development materials autonomously, including pitch materials, capabilities decks, proposals, thought leadership, and client-facing content.
• Partner closely with Research to translate market insights, trends, and data into compelling narratives and differentiated client messaging.
• Collaborate with Marketing COEs (design, public relations, digital, content, etc.) to deliver integrated, omni-channel marketing programs such as reports, campaigns, web content, and presentations.
• Craft clear, persuasive messaging tailored to distinct audiences, including clients, prospects, and internal stakeholders.
• Proactively identify marketing and business development opportunities, recommending innovative approaches that reflect market dynamics and client needs.
• Ensure brand consistency and quality control across all marketing and communications deliverables, applying global standards and best practices.
• Measure and optimize performance by defining KPIs, evaluating impact, and adjusting strategies to maximize return on marketing investment.
• Maintain deep knowledge of the business, including service offerings, market trends, competitive landscape, and emerging opportunities.

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field required.
• 5–7+ years of progressive experience in B2B marketing or communications, commercial real estate industry experience is strongly preferred.
• Demonstrated experience supporting business development efforts and independently developing client-facing sales materials.
• Proven ability to set strategy and execute with minimal oversight, managing multiple initiatives simultaneously.
• Experience working directly with senior-level stakeholders, including business leaders and revenue producers.
• Exceptional written and verbal communication skills, with the ability to translate complex ideas into clear, compelling messaging.
• Strong project leadership skills and the ability to manage cross-functional teams and external partners.
• Comfortable operating in a fast-paced, matrixed organization.
• Proficiency in Microsoft Office; working knowledge of Adobe Creative Suite.
• Commercial real estate experience preferred; B2B professional services experience required.
• Proficiency in Microsoft Office Suite and general knowledge of Adobe Creative Suite

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.

The company will not pay less than minimum wage for this role.

The compensation for the position is: $ 89,250.00 - $105,000.00