Strategic Marketing Manager

AAFES

$80K — $110K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of marketing or advertising experience with a focus on marketing plans and execution.
  • Bachelor's degree in Business Administration or Marketing preferred.
  • Advanced proficiency in Excel for data analysis and reporting.
  • Strong skills in Microsoft PowerPoint and Word for presentations and documentation.
  • Experience in retail and food marketing, including collaboration across food, fuel, and service sectors.
  • Ability to work collaboratively in team settings is essential.

Responsibilities

  • Develop and implement strategic advertising concepts and marketing campaigns.
  • Manage projects from inception to completion, ensuring timely delivery.
  • Collaborate with managers and vendors to create promotional materials for marketing initiatives.
  • Propose innovative advertising strategies based on market and industry intelligence.
  • Analyze market conditions and demographic trends to assess campaign performance and ROI.
  • Ensure adherence to corporate branding and marketing standards across all communications.
  • Perform additional duties as required.

Benefits

  • Collaboration with both internal teams and external partners.
  • Opportunity to recommend innovative advertising methods.
  • Exposure to various aspects of retail and food marketing.
  • Potential for professional development within the marketing field.
  • Dynamic work environment that fosters creativity and strategic thinking.
Full Job Description
Job Description

Develop and execute strategic advertising concepts and effective marketing campaigns to maximize performance and profitability. Drive projects from concept to conclusion, meeting all time constraints. Perform complex tasks under minimal supervision.

Additional Qualifications/Requirements

  • PCS Not Authorized/LSP Not Authorized

Technical (Preferred/Required Skills/Systems):
  • EXCEL - ADVANCED LEVEL
  • MICROSOFT POWERPOINT
  • MICROSOFT WORD
  • RETAIL AND FOOD MARKETING EXPERINCE
    • TO INCLUDE WORKING ACROSS FOOD, FUEL, AND SERVICES TEAMS
    • MARKETING FOR SERVICES AND COLLECT MARKETING TOOLS FROM OUR FOOD BRANDS
  • COLLABORATIVE SKILLS ARE ESSENTIAL TO SUCCESS IN THIS ROLE


Job Qualifications

Five years of experience in marketing or advertising with a focus on developing marketing plans.
Or
Bachelor's degree and three years of experience in marketing or advertising with a focus on developing marketing plans.

Degree (one of):
  • BACHELORS DEGREE - Preferred

  • Major/Minor (one of):
  • BUSINESS ADMINISTRATION - Preferred
  • MARKETING - Preferred


  • Major Duties

    Coordinate with managers, vendors, and other internal and external customers to design and deliver strategic promotional materials aligned with marketing campaigns and events.
    Recommend innovative and new advertising methods and initiatives that utilize industry and competitive intelligence.
    Prepare reports analyzing market conditions, demographic trends, and provide information that can be utilized to determine campaign effectiveness and return on investment.
    Ensure corporate branding and marketing standards are followed utilizing all forms of communication.
    Perform other duties as assigned.

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