Summary

The primary purpose of this position is to develop, lead and oversee the execution of long-range strategic communication plans and messaging that align with and support the Department of the Air Force (DAF) advertising and marketing initiatives; require superior strategic planning, narrative development and stakeholder management skills and serve as a senior communications specialist.

Duties

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Formulate, develop and direct comprehensive, long-range and integrated communication strategies that underpin all advertising and marketing campaigns.

Oversee the development of strategic briefs for creative teams and agency partners.

Direct and oversee the creation of a wide range of marketing and communications materials.

Collaborate with creative teams, public affairs and subject matter experts to produce content that is accurate, engaging and persuasive.

Oversee the routine and comprehensive assessment of all strategic communication initiatives.

Requirements

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Conditions of employment

• U.S. Citizenship Required
• Males must be registered for Selective Service, see Legal and Regulatory Guide
• This position is centrally managed by the Force Support Career Field team. Travel and relocation expenses will be paid.
• If authorized, PCS will be paid IAW JTR and AF Regulations. If receiving an authorized PCS, you may be subject to completing/signing a CONUS agreement. More information on PCS requirements, may be found at: https://afciviliancareers.com/regulatory/
• May be required to work outside of normal duty hours.
• This position is subject to provisions of the DoD Priority Placement Program
• May be required to occasionally travel away from the normal duty station. The employee must be willing and able to travel on military and commercial aircraft in the performance of temporary duty.
• Disclosure of Political Appointments is required
• Direct Deposit: All federal employees are required to have direct deposit.
• Incentives: Recruitment and/or retention incentives may or may not be used.
• 120-Day Register: This announcement may result in a 120-day register that may be used to fill like vacancies for 120 days after the closing date. Applicants may be referred for consideration as vacancies occur.
• Depending on the type of position (competitive/excepted) you are selected for, you will be required to serve a 1-year probationary period OR 2-year trial period.
• Upon completion of your probationary/trial period, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest.

Qualifications

In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Group Standard for Administrative & Management Positions.

SPECIALIZED EXPERIENCE: Applicants must have at least one year of specialized experience equivalent to the GS-12 level (or other equivalent pay systems) in federal service which equipped the applicant with the particular knowledge, skills and abilities (KSA's) to perform successfully the duties of the position being filled. Specialized experience is experience which may have been gained developing, leading and overseeing the execution of long-range strategic communication plans and messaging that align with and support an organization's advertising and marketing initiatives; and conducting superior strategic planning, narrative development and perform stakeholder management skills.

To view qualification requirements, click on the following link: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/1100/general-business-and-industry-series-1101a/

KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas:

1. Knowledge of strategic communication theories, marketing principles and public relations practices, and demonstrates the ability to develop and execute long-term, integrated communication plans in support of large-scale organizational goals.

2. Knowledge of digital marketing and communication channels (social media platforms, Search Engine Optimization (SEO)/ Search Engine Marketing (SEM), email marketing, content management systems).

3. Knowledge of organizational structure, mission, values and strategic objectives.

4. Skill in developing and directing the creation of a wide range of integrated marketing and communications materials, including press releases, website copy, social media content, strategic plans and executive presentations.

5. Ability to apply market research principles and communication analysis techniques, such as audience

PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.

VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Education

This job does not have an education qualification requirement.

Additional information

Interagency Career Transition Assistance Program (ICTAP): For information on how to apply as an ICTAP eligible click here. To be well-qualified and exercise selection priority for this vacancy, displaced Federal employees must be rated in the "Highly Qualified" or "Best Qualified" Category on the rating criteria for this vacancy. You must submit a copy of the agency notice, your most recent performance rating, and your most recent SF-50 noting position, grade level, and duty location.

Employed Annuitants (Reemployed Annuitants): Applicants in receipt of an annuity based on civilian employment in the Federal Service are subject to the DoD Policy on The Employment of Annuitants. Click here for more information.

Military Spouse Preference (MSP) Eligible: MSP applicants, if determined best qualified, must be selected, and placed at the highest grade for which they applied. You must include a completed copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility for MSP. Click here to obtain/download a copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist.

Priority Placement Program (PPP) Applicant Eligible: PPP Applicants, if determined well qualified and selected, will be placed at the at the full performance level. You must include the applicable completed copy of the PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility as a PPP Applicant. Click here to obtain/download a copy of the applicable PPP Self-Certification Checklist (DD3145-1 through DD3145-4, select the appropriate checklist for your claimed preference). To determine the applicable PPP Self-Certification Checklist required to substantiate the eligibilities you are claiming, refer to the AF Civilian Employment Eligibility Guide located in the Required Documents section of this vacancy announcement.

Disabled veteran leave is available to a Federal employee hired on/after 5 Nov 2016, who is a veteran with a service-connected disability rating of 30% or more. For more information, click here.

If you have questions regarding this announcement and have hearing or speech difficulties click here.

For information on veteran's preference click here.

120-DAY COMPETITIVE CERTIFICATE: This vacancy announcement may be used to fill like vacancies for 120-days from the closing date. Applicants may be referred for consideration as/if additional vacancies occur during this period.

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Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

Benefits

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A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.

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Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.