Strategic Communication Outreach Specialist

Yes& Agency

$80K — $95K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-10 years in strategic communications, digital marketing, and public affairs
  • Proven track record in growing subscriptions or readership via social media
  • Preferred federal experience and understanding of highway or surface transportation research
  • Must reside in the DC Metro area
  • US Citizenship with the capability to clear a Public Trust Background Check
  • Degree in Communications, Marketing, Public Relations, Journalism, or related field

Responsibilities

  • Shape and manage integrated campaigns to enhance magazine subscriptions and digital audience engagement
  • Write and edit diverse content while developing graphics to support marketing efforts
  • Promote feature stories, conferences, and trade shows for wider public outreach
  • Conduct reader research to measure and analyze campaign performance
  • Refine outreach strategies based on data-driven insights

Benefits

  • Opportunity to impact transportation science communication
  • Collaboration with researchers and industry professionals
  • Work in a dynamic team-oriented environment
  • Engagement with a mix of media platforms and outreach strategies
  • Potential for professional development in a federal setting
Full Job Description
Turn transportation science into stories people can use. The Strategic Communication Outreach Specialist leads outreach and marketing for FHWA research, agency initiatives, and publications. You'll build audience-focused campaigns across print, web, email, social media, and events - then use reader data to sharpen what comes next. Working with researchers, engineers, editors, and authors, you'll translate highway and surface transportation findings, methods, data, and policy context into clear content for technical and public audiences.What You'll Do
  • Shape and manage integrated campaigns that grow magazine subscriptions and digital readership.
  • Write and edit content, create graphics, and support feature-story promotion, conferences, and tradeshows.
  • Conduct reader research, track campaign performance, and refine outreach based on results.
Requirements
  • 6-10 years of progressively responsible experience in strategic communications, digital marketing, and public affairs.
  • Demonstrated success growing subscriptions or readership through social media and other channels.
  • Federal experience and knowledge of highway or surface transportation research preferred.
  • Must be located in the DC Metro area
  • Must be a US Citizen with the ability to pass a Public Trust Clearance and Background Check
Education
Bachelor's or master's degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.

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