Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism or related field
6-10 years of experience in strategic communications, digital marketing, and public affairs
Expertise in creating impactful social media campaigns to boost readership
Experience with federal environments and FHA transportation research is preferred
Ability to translate technical information into accessible content
Responsibilities
Develop and implement outreach strategies and marketing campaigns for diverse audiences
Lead marketing initiatives to boost magazine subscriptions and digital readership
Create high-quality digital content for various platforms to maintain a professional online presence
Conduct market research and analyze data to enhance outreach strategies
Support events and tradeshows with targeted marketing materials and engagement tactics
Translate complex technical policies into compelling narratives for a broader audience
Benefits
Opportunity to influence communication strategies on a global scale
Work in a dynamic federal agency environment
Engage with diverse audiences and stakeholders
Collaborate with leading experts in the transportation field
Access to professional development and growth opportunities
Full Job Description
Description:
The FHA Strategic Communication Outreach Specialistis a senior-level role responsible for developing and executing integrated communication strategies and marketing initiatives to promote agency initiatives and expand the client's magazine global readership
This position blends high-level strategic planning with hands-on content creation, digital marketing, and stakeholder engagement
The Strategic Communication Outreach Specialist translates complex technical or policy information into accessible, high-impact content across digital and print platforms, ensuring a cohesive and influential online presence for the agency and its primary publications
Duties and Responsibilities:
Strategic Planning & Campaign Management: Develop and execute comprehensive outreach strategies and promotional campaigns; manage multiple, simultaneous projects tailored to diverse audiences across various media outlets, ensuring messaging is effectively altered for each demographic
Magazine Marketing & Growth: Lead all marketing efforts to increase magazine subscriptions and digital readership; this includes managing quarterly promotions, providing branding support, and coordinating with authors for feature story promotion
Digital Presence and Content Creation: Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters; ensures the magazine and agency maintain a cohesive, professional online presence
Market Research & Analytics: Conduct in-depth market research and reader surveys to refine outreach strategies; measure and evaluate the effectiveness of all campaigns and social media efforts using advanced analytics to drive data-informed decisions
Event & Outreach Support: Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events; develop event-specific materials and innovative strategies to engage attendees and increase subscriptions
Technical Translation: Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders
Education:
Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field
Experience:
6-10 years of progressively responsible professional experience in strategic communications, digital marketing and public affairs
Proven Track Record of demonstrated expertise in developing social media campaigns that substantially increase subscriptions or readership
Technical Familiarity and experience in a Federal environment and knowledge of FHA transportation research (specifically highway / surface transportation) is highly preferred
