Strategic Account Executive @ Petra Labs

Petra Labs

$110K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of B2B sales experience
  • Proven ability to manage the full sales cycle independently
  • Experience selling innovative products to budget-conscious buyers
  • Strong written communication skills for proposals and outreach
  • Comfort with a fast-paced, evolving startup environment

Responsibilities

  • Own the full sales cycle from prospecting to close
  • Collaborate with founders on complex sales opportunities
  • Engage in deep discussions with marketing leaders about AI search
  • Develop and refine sales materials including proposals and case studies
  • Experiment with messaging and sales strategies to identify effective approaches
  • Maintain an organized sales pipeline and ensure momentum
  • Provide feedback from prospects to enhance product and sales techniques
  • Establish a scalable sales process as the team grows

Benefits

  • Work closely with founding team members
  • High degree of autonomy and ownership
  • Opportunity to shape sales strategies from the ground up
  • Engage in a rapidly growing AI search category
  • Equity participation in a seed-stage startup
Full Job Description
The Role

This is our first Account Executive hire. You'll own deals from prospecting through close and work directly with the founders on larger opportunities.

AI search is still a new category. Most of the people we talk to know that the way customers find them is changing, but many are still figuring out what that means for their business and what they should do about it.

A big part of this role is understanding that problem well enough to explain it simply, answer hard questions, and help marketing leaders decide whether Petra is the right partner.

Because we're still early, you'll also have a real hand in shaping how we sell. You'll help us figure out which companies to target, what messaging works, how we qualify opportunities, and what materials we need to close them.

What You'll Do
  • Own the full sales cycle: prospecting, outreach, calls, proposals, negotiation, and close
  • Work directly with the founders on larger and more complex opportunities
  • Learn AI search and our work well enough to have substantive conversations with CMOs and growth leaders
  • Build and improve decks, proposals, case studies, and other sales materials
  • Test different messaging, audiences, and outbound approaches and double down on what works
  • Keep the pipeline organized and make sure opportunities keep moving
  • Bring feedback from prospects back to the team so we can improve both the product and how we sell it
  • Help build a repeatable sales process as the team grows


What We're Looking For
  • 3+ years of experience closing B2B deals
  • Experience owning the full sales cycle, including your own prospecting
  • Comfortable selling a newer product or category where the buyer may not already have a dedicated budget
  • Able to run a sales process independently without relying on an SDR or solutions engineer
  • Strong written communication, especially over email, proposals, and follow-ups


Compensation & Details
  • Competitive salary + meaningful equity - this is a seed-stage founding team role
  • In-person in New York City
  • Reports directly to the founders
  • High autonomy, low bureaucracy, real ownership

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