Okta

Staff Product Marketing Manager, Public Sector

Okta$147K — $202K *
Education, Government & Non-Profit
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity.
  • Deep understanding of the Public Sector market and procurement processes.
  • Proven track record of successful go-to-market strategies.
  • Exceptional storytelling and communication skills.
  • Strong leadership and interpersonal skills for cross-team influence.
  • Excellent writing and presentation skills.
  • Experience leading large, cross-functional projects.

Responsibilities

  • Own and drive the go-to-market strategy for Okta's Public Sector solutions.
  • Develop clear and compelling messaging for the Public Sector audience.
  • Create diverse content like presentations and whitepapers to support sales.
  • Deliver training and tools that empower the sales team in the Public Sector.
  • Act as a market expert on trends, customer needs, and competition.
  • Collaborate with Product Management and Sales for effective alignment.
  • Serve as Okta's spokesperson at industry events and media engagements.

Benefits

  • Health, dental and vision insurance.
  • 401(k) plan offerings.
  • Flexible spending accounts.
  • Paid leave, including PTO and parental leave.
  • Comprehensive onboarding experience for new hires.
Full Job Description
Okta offers identity and access management solutions to all industries, but our focus on the world's largest organizations requires a more dedicated role focused on Public Sector. Position Description Okta is looking for a Staff Product Marketing Manager to own and drive our go-to-market strategy for the Public Sector. This is a senior-level individual contributor role, reporting to the Director of Product Marketing. In this position, you will be the expert on our Public Sector audience, focused on federal, with input into state, and local governments, as well as educational institutions. The ideal candidate is a strategic thinker, a compelling storyteller, and a strong cross-functional leader. You will be responsible for defining our messaging and positioning, creating compelling content, and enabling our sales team to succeed in the Public Sector market. Job Duties and Responsibilities • Go-to-Market Strategy: Own and drive the go-to-market strategy for Okta's solutions in the Public Sector. • Messaging and Positioning: Develop clear, compelling, and differentiated messaging and positioning for the Public Sector audience. • Content Creation: Create a variety of content, including presentations, datasheets, whitepapers, blog posts, and website copy, to support demand generation and sales enablement. • Sales Enablement: Develop and deliver training and tools to enable our sales team to effectively sell to the Public Sector. • Market Intelligence: Be the expert on the Public Sector market, including customer needs, market trends, and competitive landscape. • Cross-Functional Leadership: Partner closely with Product Management, Sales, and the broader Marketing team to ensure alignment and success. • Evangelism: Act as a spokesperson for Okta in the Public Sector, including at industry events and with press and analysts. Required Skills & Qualifications • 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity. • Deep understanding of the Public Sector market, including procurement processes, compliance requirements (e.g., FedRAMP, DoD), and key government initiatives. • Proven track record of developing and executing successful go-to-market strategies. • Exceptional storytelling and communication skills, with the ability to translate complex technical concepts into clear and compelling narratives. • Strong leadership and interpersonal skills, with the ability to influence and work effectively across teams. • Excellent writing and presentation skills. • Experience in a similar PMM role, with a proven ability to lead large, cross-functional projects. • Bachelor's degree in marketing, business, or a related field; MBA is a plus. #LI-Hybrid Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us. The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $147,000-$202,000 USD The Okta Experience • Supporting Your Well-Being • Driving Social Impact • Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

About Okta

Okta is a leading provider of identity and access management solutions for enterprises. The company's cloud-based platform enables organizations to securely connect people and technology, providing secure access to applications and data from any device, anywhere, at any time. Okta's solutions are used by thousands of organizations worldwide, including many Fortune 500 companies. The company was founded in 2009 and is headquartered in San Francisco, California. Okta is committed to providing innovative solutions that help organizations stay secure and productive in today's digital world.
Learn more about Okta
Size
5,342 employees
Market Cap
$10.5 billion
Industry
Net Income
-$266.3 million
Founded
2009
5 Year Trend
+51.9%
Revenue
$835.4 million
NASDAQ

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