Position DescriptionOkta is looking for a Staff Product Marketing Manager to own and drive our go-to-market strategy for the Public Sector. This is a senior-level individual contributor role, reporting to the Director of Product Marketing. In this position, you will be the expert on our Public Sector audience, focused on federal, with input into state, and local governments, as well as educational institutions.
The ideal candidate is a strategic thinker, a compelling storyteller, and a strong cross-functional leader. You will be responsible for defining our messaging and positioning, creating compelling content, and enabling our sales team to succeed in the Public Sector market.
Job Duties and Responsibilities- Go-to-Market Strategy: Own and drive the go-to-market strategy for Okta's solutions in the Public Sector.
- Messaging and Positioning: Develop clear, compelling, and differentiated messaging and positioning for the Public Sector audience.
- Content Creation: Create a variety of content, including presentations, datasheets, whitepapers, blog posts, and website copy, to support demand generation and sales enablement.
- Sales Enablement: Develop and deliver training and tools to enable our sales team to effectively sell to the Public Sector.
- Market Intelligence: Be the expert on the Public Sector market, including customer needs, market trends, and competitive landscape.
- Cross-Functional Leadership: Partner closely with Product Management, Sales, and the broader Marketing team to ensure alignment and success.
- Evangelism: Act as a spokesperson for Okta in the Public Sector, including at industry events and with press and analysts.
Required Skills & Qualifications- 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity.
- Deep understanding of the Public Sector market, including procurement processes, compliance requirements (e.g., FedRAMP, DoD), and key government initiatives.
- Proven track record of developing and executing successful go-to-market strategies.
- Exceptional storytelling and communication skills, with the ability to translate complex technical concepts into clear and compelling narratives.
- Strong leadership and interpersonal skills, with the ability to influence and work effectively across teams.
- Excellent writing and presentation skills.
- Experience in a similar PMM role, with a proven ability to lead large, cross-functional projects.
- Bachelor's degree in marketing, business, or a related field; MBA is a plus.
#LI-Hybrid
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:
$147,000-$202,000 USD
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