Intuit Inc

Staff Product Marketing Manager, Emerging Mid-Market

Intuit Inc • $169K — $229K *
Mountain View, CA 94040In-Person
Enterprise Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • BA/BS required, MBA preferred
  • 8+ years of experience in product marketing, product management, or similar roles
  • Proven ability to use data to identify customer friction points
  • Experience partnering cross-functional teams to enhance customer experience
  • Strong communication skills for internal and external messaging
  • Ability to work in ambiguous situations with a focus on testing and iteration
  • Familiarity with AI tools and their application in marketing workflows

Responsibilities

  • Define the complete onboarding journey for new Advanced customers
  • Analyze customer data to identify and address activation issues
  • Collaborate with Product and Growth teams to enhance onboarding processes
  • Establish the onboarding narrative and value proposition for customers
  • Track key metrics to evaluate and enhance onboarding effectiveness
  • Implement a test-driven approach to onboarding improvements

Benefits

  • Competitive compensation package
  • Potential eligibility for cash bonuses and equity rewards
  • Comprehensive benefits offerings
  • Focus on fair pay across diverse employee categories
Full Job Description
Come join the QuickBooks Emerging Mid-Market Marketing Team as a Staff Product Marketing Manager focused on Onboarding. Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth - from solopreneurs to mid-market - across accounting, payroll, time tracking, payments, bill pay, lending, and more.

The Emerging Mid-Market Marketing team is seeking a Staff Product Marketing Manager to own the onboarding experience for QuickBooks Advanced customers, in service of one of Intuit's 3 Big Bets: Disrupt the Small Business Mid-Market. A customer's first weeks on Advanced set the trajectory for retention, expansion, and lifetime value, and this role is responsible for making that experience as fast and effective as possible. The ideal candidate is a customer-obsessed marketer who combines strong execution with the ability to use data and customer insight to continually improve the onboarding journey, partnering closely with Product, Product Growth, Sales, and Customer Success to bring it to life.

Responsibilities

  • Own the onboarding strategy: Define the end-to-end onboarding journey for new Advanced customers, from signup through first value, setting the strategic direction that Product, Product Growth, and Lifecycle teams build against
  • Ground activation strategy in data: Continually mine customer and usage data to pinpoint where customers stall or drop off, and use those insights to define what the product and positioning need to solve
  • Partner across Product and Product Growth teams: Work closely with Product Management and Product Growth to shape onboarding flows, in-product education, personalization, and setup experiences, bringing the customer and market perspective into every product decision that touches onboarding
  • Define the onboarding narrative and value proposition: Own the positioning and value story customers hear from signup through first value, giving Sales, Customer Success, and Lifecycle Marketing the strategic foundation to build their messaging, assets, and playbooks against
  • Measure and report on onboarding health: Define and track the key metrics that show whether onboarding is working, and use them as the evidence base for what to prioritize next
  • Lead with experimentation: Bring a strong bias toward testing - treat onboarding as a living set of product and positioning hypotheses, and let results, not assumptions, determine which bets scale


Qualifications

  • BA/BS required, MBA preferred
  • 8+ years of experience in product marketing, product management, or a related customer-lifecycle role
  • Proven ability to use customer and usage data to identify friction points and translate them into concrete improvements
  • Demonstrated experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements to the customer experience
  • Strong communication skills, with the ability to write clear, customer-facing messaging as well as align stakeholders internally
  • Comfort working in ambiguity, with a bias toward testing and iterating rather than waiting for a perfect plan
  • Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $169,000 - $229,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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