Staff Product Manager, Provider Activation

Headway

$265K — $331K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in product management, specifically in growth or activation roles
  • Demonstrated experience in driving user engagement and retention directly tied to revenue
  • Strong interpersonal skills to influence cross-functional teams and align competing priorities
  • Ability to analyze customer needs and translate them into actionable strategies
  • Proven track record of making data-driven decisions and managing dynamic workflows

Responsibilities

  • Own the provider activation process and optimize stages for high retention rates
  • Develop strategies to increase the number of activated providers and their appointment volume
  • Collaborate with sales, CX, and other teams to streamline and enhance the activation experience
  • Create tools and incentives that facilitate the transfer of existing patients to Headway
  • Design a segmented onboarding journey that fosters trust and confidence in new providers
  • Set the team's strategic direction and monitor execution through OKRs and roadmaps

Benefits

  • Equity compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA options
  • 401K retirement plan
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility reimbursement and membership
  • 13 paid holidays and additional Holiday Break
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Professional development opportunities
Full Job Description
The Provider Growth team owns the full lifecycle of how therapists find, join, and build their practice on Headway, from awareness through understanding the platform and seeing a healthy volume of patients in the first 90 days. We sit at the heart of Headway's business: a provider who is active and seeing patients is the engine of everything we do.

About This Role

We're hiring a Staff Product Manager to own provider activation. This person is responsible for educating new providers on how to be successful with Headway, helping them migrate their patients onto the platform, and ensuring we maximize the volume of high-quality appointments they have in their early tenure. This is one of the highest-leverage but least-invested-in areas of the product, core to driving provider sentiment, retention, and referral, alongside the core monetization moment.

What You'll Own
  • Own the provider activation funnel, identify the stages that matter within activation and the thresholds that lead to high-quality retention
  • Build the strategy to drive the volume of activated providers and appointments per new provider, leading to growth in provider retention and LTV
  • Partner closely with other teams - including sales, CX, pricing, ranking, provider experience, and more - to ensure activation is effective, simple, and delightful
  • Drive porting: the tools, flows, and incentives that help providers bring their existing patients to Headway
  • Develop a well-segmented onboarding journey to build trust and confidence with new providers
  • Define the team's strategy, OKRs, and roadmap
You'd be a great fit if...
  • You've owned a complex growth or activation motion that required users to do real work and where impact was very closely tied to revenue
  • You learn fast and can build a point of view on the connection between specific customer needs, user experience, and business outcomes
  • You've influenced teams you don't manage - sales, CX, finance, pricing - and can drive alignment across competing priorities to maximize company-wide impact while building healthy relationships
  • You're curious and someone who dives deep to build fluency and expertise
  • You can make decisions, drive iterative progress without perfect information, and bring others on the journey

Compensation and Benefits:

The expected base pay range for this position is $265,200 - $331,500, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.
  • Benefits offered include:
    • Equity compensation
    • Medical, Dental, and Vision coverage
    • HSA / FSA
    • 401K
    • Work-from-Home Stipend
    • Therapy Reimbursement
    • 16-week parental leave for eligible employees
    • Carrot Fertility annual reimbursement and membership
    • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
    • Flexible PTO
    • Employee Assistance Program (EAP)
    • Training and professional development


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