The RealReal

Staff Product Manager, Martech

The RealReal$177K — $200K *
US-Anywhere
+ 2 other locationsRemote
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of product management experience focused on marketing technology
  • Direct experience with Customer Data Platforms (CDPs) and customer identity resolution
  • Proven technical ownership of enterprise-scale transaction infrastructures
  • Experience managing multiple engineering squads or platform initiatives
  • Strong analytical expertise with metrics like CLV and ROAS
  • Exceptional communication skills for translating technical content for executives
  • Ability to travel up to 10% as needed

Responsibilities

  • Define and execute the product vision for marketing technology
  • Manage engineering squads and technical backlogs to deliver features
  • Collaborate with marketing and sales to design automation strategies
  • Write technical requirements and user stories to optimize workflow
  • Build business cases and establish quantitative metrics for features
  • Mentor cross-functional product talent focusing on customer empathy

Benefits

  • Employee Stock Purchase Plan
  • 401K with Company Match
  • Medical, Dental & Vision Insurance
  • Paid Parental Leave
  • 9 Paid Company Holidays
  • Flexible Time Off with Manager Approval
Full Job Description
About The Role
The MarTech Product manager is responsible for accelerating customer acquisition and retention, driving our active customer base, frequency, CLV and ROAS. Reporting directly to the Director of Product, Customer, this role owns the conceptual, strategic, and technical development of our core marketing data and technology infrastructure. As the organization shifts toward advanced data-driven marketing, this position exists to optimize multi-million dollar marketing spends and unlock scalable user acquisition loops across our flywheel of buyers and sellers. You will scale and manage complex initiatives across multiple engineering squads and data science teams, driving high-impact product ideas from discovery to deployment. Join us to build a seamless ecosystem that connects millions of circular economy customers with the luxury items they love.

What You Get To Do Every Day
  • Define, articulate, and execute the product vision and long-term strategy for martech, including scaled customer journey personalization across channels, and content & offer creation, and loyalty.

  • Manage multiple engineering squads, technical backlogs, and data science collaborators to ship world-class features while balancing tech debt.

  • Partner deeply with Marketing, Sales, and Merchandising leaders to design automation strategies that optimize marketing spend efficiency.

  • Write clear technical requirements and user stories that eliminate workflow friction and maximize technical team velocity.

  • Build business cases, prioritize roadmap scope ruthlessly, and establish quantitative metrics to measure the business value of launched features.

  • Mentor and develop cross-functional product talent, acting as a fierce advocate for customer empathy across the broader organization.

What You Bring To The Role

Minimum Requirements:

  • 7+ years of experience in Product Management with a dedicated focus on marketing technology, with a proven emphasis on backend martech infrastructure, data platform architectures, or core growth engines rather than pure creative campaign execution.

  • Direct experience designing, scaling, or managing Customer Data Platforms (CDPs), customer identity resolution/graphs, and cross-channel marketing automation frameworks.

  • Proven technical ownership over enterprise-scale transaction/entitlement infrastructure, loyalty programs, or automated promotional engines (e.g., site credits, coupons, and points systems).

  • Proven track record of managing and leading multiple concurrent engineering squads or highly technical, cross-functional platform initiatives.

  • Demonstrated experience with core software development workflows, web technologies, complex API integrations, and managing high-scale technical backlogs.

  • Strong analytical expertise utilizing data, metrics, and quantitative frameworks (e.g., CLV, ROAS, retention loops) to back up roadmap assumptions and drive platform actions.

  • Exceptional technical communication skills with a history of translating complex data pipelines and presenting strategic product recommendations to executive management.

  • Ability to travel as needed, up to 10%.

Preferred Requirements:

  • Experience with advanced Data Engineering and Data Science marketing pipelines, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and predictive customer lifetime value models.

  • Experience with analytics, cross-channel experimentation, and agentic AI rapid iteration workflows—taking analysis to hypothesis to experiment to learning in rapid succession to drive top-line growth.

  • Familiarity with Content Management Systems (CMS), Owned and Paid Activation Platforms, and managing data governance privacy standards.

Compensation, Benefits, + Perks
  • Employee Stock Purchase Plan

  • 401K with Company Match

  • Medical, Dental & Vision Insurance

  • Paid Parental Leave

  • 9 Paid Company Holidays

  • Flexible Time Off (With Manager Approval)

  • Find out more about our Benefits

The expected salary range for this role is $177,603.00-$200,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

About The RealReal

The RealReal is a luxury online consignment store that specializes in authenticated, pre-owned designer fashion and accessories. The company was founded in 2011 by Julie Wainwright and has since grown to become a leading player in the online luxury consignment market. The RealReal employs a team of experts who carefully inspect and authenticate every item sold on the platform, ensuring that customers receive only the highest quality products. The company is committed to sustainability and has implemented several initiatives to reduce waste and promote circular fashion. The RealReal is headquartered in San Francisco, California and has additional offices in New York, Los Angeles, and Washington D.C.
Learn more about The RealReal
Size
2,604 employees
Market Cap
$114.8 million
Industry
Net Income
-$175.8 million
Founded
2011
Revenue
$299.9 million
NASDAQ

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