Audience strategy is how advertisers turn a campaign brief into media that reaches the right person. It's the discipline of combining first-party data, third-party data, and modeled signals into a campaign seed or audience that delivers the right message to the right people and drives results. Programmatic media and The Trade Desk are built to be audience first, making these experiences core to how customers get value out of our products. We are looking for a Staff Product Manager to own TTD's advertiser-facing experience for building, curating, and activating audiences, the product surface where audience strategy becomes programmatic execution. This person deeply understands how advertisers think about audience strategy, has strong product and UX instincts, and partners closely with the adjacent product teams to make sure the right data and capabilities show up in the right workflow at the right time. This is a high-visibility product role at the center of how TTD's buyers find and reach the right audiences across the open internet. WHAT YOU WILL BE DOING • Own product strategy and roadmap for TTD's in-platform audience experiences • Design end-to-end workflows for building and assigning campaign seeds to audiences from first- and third-party data for activation • Partner closely with engineering, design, and data science to deliver best-in-class advertiser-facing experiences • Drive adoption of audience features with agencies, brands, and internal trading teams • Use AI to move faster, applying AI tools across research, requirements, analysis, and delivery to raise the pace and quality bar of your PM work • Define and track success metrics for audience products, including audience quality, performance, and revenue impact • Represent the audience product vision internally and externally with brands and agencies WHAT YOU BRING TO THE TABLE • Bachelor's degree or equivalent practical experience • 7-10+ years of product management experience, ideally in advertising technology or an adjacent platform business, with a proven track record of launching complex, data-intensive products • Proven experience taking products from concept to launch, navigating ambiguity and validating demand along the way • Deep understanding of how advertisers build and use audiences (segmentation, seed audiences, lookalikes) and how audience signals flow through programmatic pipes • Experience working with first-party and third-party data, DMPs/CDPs, or data marketplaces • Strong technical and UX fluency; comfortable partnering closely with engineering, design, and data science to turn complex data into a simple advertiser-facing workflow • Hands-on AI experience: you've used AI tools to accelerate research, requirements, analysis, or delivery • Experience crafting Product Requirements Documents and driving cross-functional execution in a matrixed environment • A demonstrated point of view on where audience targeting is headed as the open internet evolves In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan. The Trade Desk also offers a competitive benefits package. Click here to learn more. Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $137,300-$251,800 USD